Hindi news major India TV has attracted FDI exceeding $ 11.5 million by FUSE+Media. The investment gives FUSE+Media a 19.17 per cent stake in Independent News Services Pvt. Ltd, which is India TV’s parent company.
The allure of consumer-generated content -- and the ad revenue it could generate -- has fueled two of the biggest deals in the digital space, Google's $1.6 billion YouTube purchase and News Corp.'s $580 million MySpace buy. The next space for user-generated content to conquer: the mobile phone.
Pepsico India, which was betting big on the World Cup this summer has pulled Blue Billion campaign on which the company has spent Rs 350 crore.
Lenovo will pick athletes from 12 countries, including India, to be its brand ambassadors for the 2008 Beijing Olympic Games.
Games2win India has raised approximately US$ five million from Clearstone and SVB Financial Group. The funds will be used for capital investments, joint ventures, brand building and working capital requirements.
Tata Indicom has unveiled a new brand positioning campaign. ‘Switch to Tata Indicom - And Experience The Difference’ is the new tagline that signifies the brand’s repositioning.
A campaign launched by The Economist in India uses a quiz competition to raise awareness and understanding of its brand among its target audience.
Coca Cola India has come up with a new campaign for its mango drink Maaza for the summer season. The campaign will be on air from April 2.
Jagran Prakashan Ltd and Yahoo! India have tied up to launch a co-branded Hindi news and current affairs property on the Internet. This will be available in the second half of 2007, integrating Jagran content with Yahoo! India’s online presence.
Param Saikia, who was the COO of Publicis India, will be heading Publicis Dialog. It may be recalled that Hemant Misra was appointed as COO of Publicis India recently.
An afternoon panel titled ‘Trends in films – The new aesthetics of popular cinema’ was all set to take on the issue head on. While some speakers were in favour of the fact that there are indeed trends and some were in fact going through an evolution, others simply refuted that nothing has changed.
As the curtains came down on the three-day Ficci-Frames 2007 on Wednesday at the Renaissance Hotel in Mumbai, it was Abhishekh Bachchan who walked onto the stage to do the formal talking. The actor, who was floored with everyone’s attention, said Frames is a forum through which the Indian film industry get the potential to succeed.
The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is different and the going is equally tough, if not more.
Though India has produced quite a few world class sportspersons, Indians have always been passionate about sports and sports is increasingly shaping new forms of entertainment content. One cannot also deny the fact that niche channels on sports are drawing more eyeballs than tear-jerker soaps.
Content on private FM radio stations is the most widely discussed subject these days. With more stations coming up over the next few months, the subject is going to be debated even further.
The Ficci-Frames 2007 evening session was on ‘Exhibition Business: Maximising total theatre profit.’ The moderator was Raj Tilak, chairman of Tilak Movies, while the speakers were Deepak Aisher, director of Inox, Tushar Dhingra of AdLabs, Cario Bernaschi of Anem (Multiplex Exhibitors National Association of Italy), Rasesh Kanakia, chairman Cinemax Cinemas, and Vishal Kapur, COO a fun multiplexes, Tan Ngaronga of Sathyam Cinemas.
The last day of the Ficci-Frames 2007 saw a number of interesting discussions and conferences kicking off on cinema, advertising and radio. Noted adman Prahlad Kakkar moderated a discussion on ‘Embedded Advertising and Entertainment,’ as the audience listened to some of those who had researched on what the growth of this nascent industry meant, and where it was heading.
Asia has common cultural values thereby creating a huge potential for sharing of media content themselves. This is more pronounced when it comes to South Asian countries—India, Pakistan, Sri Lanka Nepal, Bangladesh, Bhutan and the Maldives and also between these nations and the Southeast Asian block including Singapore, Malaysia, Indonesia etc.
The last day of Ficci-Frames 2007 saw noted director-producer Shekhar Kapur kicking off a heated panel discussion on ‘How to create an animation IP with a global appeal.’
An afternoon panel titled ‘Trends in films – The new aesthetics of popular cinema’ was all set to take on the issue head on. While some speakers were in favour of the fact that there are indeed trends and some were in fact going through an evolution, others simply refuted that nothing has changed.
The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is different and the going is equally tough, if not more.
As the curtains came down on the three-day Ficci-Frames 2007 on Wednesday at the Renaissance Hotel in Mumbai, it was Abhishekh Bachchan who walked onto the stage to do the formal talking. The actor, who was floored with everyone’s attention, said Frames is a forum through which the Indian film industry get the potential to succeed