Time magazine delivered the first issue of its big redesign last Friday, so Advertising Age asked an unusual mix of observers -- including media buyers, the editor of In Touch Weekly and Radar's creative director -- to play Monday-morning quarterback and tell us what they would have done differently.
Premier Japanese watch manufacturer Citizen Watches is focusing on sales of its Eco-Drive range of watches in India, and expects to ramp up sales over the next three years, while its holding company Citizen is entering the economy segment through its wholly-owned subsidiary Japan CBM India Pvt Ltd.
The second generation of mobile advertising in India will wow users with never-seen-before services. From welcoming messages to an offer of test drive of the latest car in the market and pull-based m-coupons, the mobile will bring new meaning to customer-satisfaction, and add "stickiness" to brand value, say industry experts.
Honda Motorcycle and Scooter India has launched an all-new Sporty 150 cc Honda Unicorn. With its international sporty look, the new Unicorn has been further improved to meet expectations of young customers in India.
Activation seems to be the buzzword among the advertising and marketing fraternity these days. Taking the cue, Dimples Cine Advertising is launching a dedicated activation unit, Dimples Cine Activations.
Tarun Nigam, after a brief stint with Mediacom Delhi, has joined Starcom. He will report to Ravi Kiran, CEO, South Asia, Starcom MediaVest Group. His induction follows the departure of Anita Nayyar who was MD, Starcom (North India, Pakistan & Bangladesh).
UTV’s latest film ‘Hattrick’ has already got a good score with brands such as Reebok and FedEx who have signed up with them for in-product placements. Both the brands placed in the movie are supposedly placed in a strategic and seamless manner.
The third edition of Outdoor Advertising Awards has added seven new categories, bringing the total number of categories to 23. The new categories are Real Estate & Construction; Travel & Hospitality; Healthcare; Clothing, Footwear & Accessories; Education & Training; Best Format Innovation; and Best Print Innovation.
Airtel Super Singer Junior, a recently launched reality component on Vijay TV, has opened with a channel share of 13.6 per cent in Chennai (source: TAM; Week 9; CS ABC 4+; Fri-Sat 8pm).
Blog\Works Consulting, a specialist communication delivering strategic social media knowhow to brands and corporates, will conduct its first Social Media Workshop on March 23. The workshop will facilitate an understanding blogs and other social media concepts.
Motivator Delhi Head Sundeep Sharma has resigned. He plans to take a short break and start a new venture specializing in developing a software tool for media, planning and buying agencies.
In an emergency meeting attended by members of the VSAT Association of India (VSAI), Cable & Satellite Broadcasting Association of Asia (CASBAA) and the Global VSAT Forum (GVF), views and information were exchanged with government officials, including representatives of TRAI and the Planning Commission.
Paymate India has appointed MPG, Mumbai, as its media planning and buying agency. The pitch process that happened in January this year saw the participation of just two agencies -- Lintas Media and MPG.
At the Asia Pacific AdFest 2007, which concluded on March 17, Indian agencies won 18 metals. O&M led with five metals including a Gold in Print. McCann Erickson too won a gold in the Film category. In all, Indian agencies bagged eight metals in Print, Outdoor and DM categories; seven in Film; two in Radio; and one Cyber Lotus.
With less than a week to go, the countdown has begun for FICCI Frames 2007, the global convention on the business of entertainment that kicks off March 26, 2007, in Mumbai.