NEW YORK TV networks have embraced digital media for promoting their top shows, but some networks lack cohesion in their online marketing efforts, according to a report released by search agency 360i.
Korean durable majors LG and Samsung have up the ante in the slim category of colour television market. LG and Samsung have introduced ultra slim models of flat 21 inch colour televisions, both boasting of offering the 'world's slimmest television'.
Godrej Beverages & Foods is planning to stretch the Nutrine brand into new categories such as gums, lozenges, fruit bars and even chocolates at a later stage. Creating USPs and making value additions in the new categories, Godrej is trying to differentiate its offerings in the confectionery segment.
Japan-based global consumer electronics company, Sanyo, introduced its range of digital cameras for the Indian market in the Capital on March 6. With a 23 per cent market share globally in the digital camera space, Sanyo intends to be the number three digital camera company in the next three years.
Mentos, through their online initiative – Mentoshelpline.com – is now tapping the online medium to attract its TG of teens and young adults. The brand has tried to carry forward their 'Dimag Ki Batti Jala De' campaign onto this medium too.
Having made 'thanda' synonymous with Coca-Cola, the company recently announced the launch an intensive integrated marketing communication programme for this summer. Based on the theme 'Sabka Thanda Ek', the campaign brings together the 'Rang De Basanti' jodi of Aamir khan and Prasoon Joshi.
Hungama TV has launched four new animated shows from March 5, 2007 – 'Lunar Jim', 'I'm an Animal', 'Second Season of Fifi & Flower Tots' and 'Pororo – The little Penguin'.
With the 'Battle of the Willows' set to begin in the Caribbean shortly, television channels are working overtime to present their own views, news, comments and footage of the game. exchange4media takes a look at how new channels like CNN-IBN, Times Now and NDTV plans to highlight mega sports event.
UTV has appointed Shefalii Mahajan as Head of Marketing for its youth brand 'Bindass'. Mahajan will report to Zarina Mehta, COO, UTV Broadcasting.
WWIL, STAR, SET and COFI have given their views on the revenue sharing for multi-system operators and cable operators out of the basic service tier revenue.
Conditional Access System (CAS) has become a reality and the Zone-1 areas of three key markets – Mumbai, Delhi and Kolkata – are already facing the implications of the new system. One glaring fact that comes to fore is that the resulting loss in households translates to a loss in value of up to Rs 100 crore to advertisers.
Although there is still time for the advertising industry to descend in Goa for GoaFest 2007, which will be held on April 20-21, 2007, excitement is already building up. With agencies sending in their best work done in the last one year, exchange4media.com provides its readers a peek at some of the hot contenders for the various awards.
K Yatish Rajawat, Editor, Knowledge and Technology, The Economic Times, is joining BusinessWorld as Associate Editor by March end, 2007. He will be overlooking the overall content of the publication.
Pradyuman Maheshwari, Senior Editor and member of the editorial board at DNA, who has been with the paper for the last one year, is taking over the editorial responsibilities of Bhaskar Group's new venture, I Media Corp Ltd.
Bates Kolkata has been assigned the creative duties of First Trust Health Care, a chain of hospitals and clinics with multi-crore investments across West Bengal.
<p align=justify>The Indian outdoor market looks positive in comparison to the global market, it contributes 10 per cent of the advertising expenditure and has been growing at 20 per cent for the last couple of years as against in the US where it is growing at a mere 2.2 per cent and Europe where it is growing at 6 per cent. Standardisation of the medium, aesthetic structures and scientific research will decide the quality growth of the medium.