It may be dumping hundreds of millions of dollars into an old-school TV campaign for its latest operating system, but Microsoft expects it will move the majority of its ad budget into digital channels within three years.
The U.S. mobile TV business hit a milestone of sorts this week as Verizon Wireless launched its mobile-TV offering in 20 markets and pioneer mobile-TV company MobiTV said it has surpassed 2 million subscribers worldwide, about three-quarters of them in the U.S.
Visa, the regional sponsor of World Cup 2007, hopes to make a positive brand connect with its marketing activities for the tournament. Its initiatives include a blog (inspireindia.in), an `Inspire India' theme song on radio and a television commercial.
IF MARKETERS want to wield greater influence over consumer behaviour, they must learn to accept that people do not act autonomously but largely follow what other people do.
BLOG POSTS are now finding their way into the marketing strategies of motorcycle makers. What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings
The Indian Documentary Producers Association (IDPA) on March 2, 2007 awarded gold and silver prizes to various low-budget short filmmakers in the country. The awards, which are held annually, range across various categories of short films – fiction, documentary as well as ad films.
Niret Alva, Co-founder of Miditech Pvt Ltd will represent India at the Asia 21 Young Leaders Forum, to he held in Kochi from March 3-5, 2007. Shaffi Mather, Malini Mether and Logsang Sangay are the other delegates chosen to represent India at the forum.
The Animax Grand Gaming Championship finale that was held in Mumbai recently, saw Team Temple of 7, the talent platform launched by Games2win for professional gamers, finishing on a strong note.
Flash Media, one of the pioneers of dynamic digital signages in India having 356 plasma/LCD panels within 20 Shoppers Stop locations, has steadily increased its advertisers’ base over the past few months. In order to service the Delhi market, Flash Media has recruited Rajiv Jha as Head, Sales and Marketing, North.
With the Cricket World Cup round the corner, every radio station is trying to outdo each other with different initiatives. While most stations have announced cricket related shows, Radio Mirchi is going to the streets in association with Gillete Vector Plus.
Hello FM, which has been aggressively promoting the brand by being part of most of the happenings in Chennai and going to town with hoardings at the regular intervals, is now treading an altogether different path. The channel is aggressively promoting FM as category and has put up hoardings at several premium locations.
With Cricket World Cup just nine days away, there is an overload of the game in the air waves as well as cyber space. One of the latest such initiatives is from Zee News, which has launched a cricket news site, Zeecric.com.
The Sports Broadcasting Signals Bill, 2007, providing for compulsory sharing of advertisement-free live sports broadcasting signals with all platforms of the public broadcaster on a revenue-sharing basis, was introduced in the Lok Sabha recently. The Bill, introduced by I&B Minister Priyaranjan Dasmunsi, seeks to replace the Ordinance promulgated in early February to provide widest possible access to sporting events.