Date-wise News

G P Pathak, AGM-Western Region, Deccan Herald, has put in his papers. He joined the paper in July 2004. Having worked with the media industry for the last 18 years, Pathak is now set to start his own company called Geometric Management Solutions. GMS will provide media consultancy to clients, agencies and publication houses, besides training media sellers on usage of IRS and NRS software. Pathak began his career with The Times of India in 1988.

e4m Desk Mar 2, 2007 5:24 PM

Procter & Gamble's Jim Stengel described a major cultural shift that he believes is turning the world's largest marketer into a starter of conversations and a solver of consumers' problems rather than a one-way communicator. "It's not about telling and selling," said the global marketing officer of the company that once lived by that simple mantra. "It's about bringing a relationship mind-set to everything we do."

e4m Desk Mar 2, 2007 9:06 AM

Bengal Shrachi Housing Development Limited has launched a new TVC that emphasises on the emotional quotient and the trust factor involved while buying a property.

e4m Desk Mar 2, 2007 9:05 AM

Aviation is an industry that can no longer be ignored by the media, and BBC World is gearing up for a boost in its coverage with a six-part series on the business of the Indian aviation industry.

exchange4media Mumbai Bureau Mar 2, 2007 9:04 AM

‘Junior Super Singer’ is back on Vijay TV as a platform for children between the age group of six to 14 to showcase their talents. The winner will be awarded with a purse of Rs 5 lakh.

exchange4media Chennai Bureau Mar 2, 2007 9:03 AM

The use of ‘live’ models is becoming a regular feature in the OOH medium these days to bring out the brand’s image.

e4m Desk Mar 2, 2007 9:02 AM

Shubhodip Pal, who was the Assistant Vice President, Head-Sponsorship and Communication with ABN Amro Bank, is now set to join Hewlett Packard as Head of Marketing-Consumer (Personal Systems Group).

e4m Desk Mar 2, 2007 9:01 AM

Pepsi commercials have always featured Bollywood stars or cricket players. This conversation with Pepsi’s Punita Lal elicits the parameters for selecting an ideal celebrity for the brand.

e4m Desk Mar 2, 2007 9:00 AM

Businessworld Editor Tony Joseph moves to Mindworks Global Media Services as CEO and Co-Founder, while his role at ABP is being discussed. Jehangir Pocha, who was representing Businessworld in China, has been brought in as the new Editor.

e4m Desk Mar 2, 2007 8:59 AM

Tony Gulisano has been tapped to oversee the strategic direction and day-to-day operations of Clio, the international awards programme. He is among the most experienced in the field of advertising awards, having served with Clio for more than 25 years.

e4m Desk Mar 2, 2007 8:58 AM

Amity Institute and exchange4media organised a panel discussion on the rapidly booming radio business in the country, where the topic ‘Too many cooks spoil the broth: has the sudden boom in radio added to its culture?’ was discussed at length by a distinguished panel.

e4m Desk Mar 2, 2007 8:57 AM

Out-Of-Home agency AD’s World has recently appointed Ramesh Chandran as Country Head-Strategic Alliance.

e4m Desk Mar 2, 2007 8:56 AM

Zenith Optimedia has appointed Sumeet Pahwa as Vice President Strategic Planning Delhi. His last stint was at Madison as Business Director where he was heading strategy planning for Airtel.

e4m Desk Mar 2, 2007 8:55 AM

Ogilvy & Mather India has announced Renuka Jaypal’s appointment as Chairman of Ogilvy Indonesia. This move comes into effect mid-June, 2007 this year.

exchange4media Mumbai Bureau Mar 2, 2007 8:54 AM

IOL Broadband, India has signed MagnaQuest Technologies to set up its Customer Management and Billing solution MQSubscribeT for IOL Broadband's IPTV project. The company intends to use this technology to bill VAS like Video on Demand, VoIP, and the billing of regular services.

exchange4media Mumbai Bureau Mar 2, 2007 8:53 AM

The IAMAI has introduced a credit policy and accreditation process for all agencies dealing with online advertisements. The policy consists of some common guidelines governing extension of credit and accreditation of agencies.

exchange4media Mumbai Bureau Mar 2, 2007 8:52 AM

Where AAAI has worked on enhancing every aspect of the GoaFest 2007, one of the most interesting moves comes in its decision to launch Media Awards. The Indian industry at present has only the EMVIES to fight for and the GoaFest Media awards are a welcome inclusion.

e4m Desk Mar 2, 2007 8:51 AM

"The online is real and here to stay. I see more media plans around the world, in the right markets, where digital becomes the foundation of the media plan and the traditional media gets to be on top to punch it up. When that starts happening, we'll know that we have evolved in the right world that is more digitally oriented. We aren't there yet and the only good news is that my competition is not there yet!"

e4m Desk Mar 2, 2007 12:00 AM