Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.
Titan Industries' has decided to turn its focus on women. The company will expand its range of ladies watches under Xylys, a premium brand launched last year.
Coca-Cola India seems to have finally buried all its controversies. The soft drink major has reported a healthy 12% increase in unit-case volume for the fourth quarter ended December 2006, compared to a decline of 4% in the corresponding quarter the previous year.
Fabmall.com has acquired US-based online retailer Indiaplaza.com. Following the acquisition, the Indian online retailer has assumed the Indiaplaza’s brand name for the online operations. Fabmall’s offline venture will continue to retain the Fabmall brand name.
MTV has launched a new show called ‘Aila Tendulkar’. The show premieres on Saturday, February 17, 2007 in the 7 pm block.
Thomson, through its Technicolor Content Services business, has made a strategic investment in Paprikaas Animation Studios, Bangalore based animation and game content provider.
The campaign would invite consumers to put their ideas forward, write the script and act in the next Pril Liquid television commercial.
The channel claims that the decision to hike the ad rates was influenced by the fact that India TV has doubled its channel share in the last 12-15 months. According to Chintamani Rao, CEO, India TV, the channel share has gone up from 7-8 per cent to 11 per cent in the last one year.
Oxygen Communications has bagged the creative duties for real estate group ERA. There was no formal pitch for the business; a presentation was made by the agency towards the end of last year. The size of the business is close to Rs 12 crore. Communication duties for ERA Group were, till now, handled by Fortune, a JWT sibling.
How do you launch a new paint in a country like ours that grew up with names like Asian and Nerolac endorsed by top-notch brand ambassadors like Big B and Saif Ali Khan?
The Indira Marketing Awards 2007 has selected Times group Executive President Bhaskar Das as the outstanding marketing professional of the year.
MTNL plans to increase the number of channels on IPTV (Internet Protocol Television) to 72 by the month-end in Delhi. The other competitor, Reliance IPTV, is set to enter the IPTV market in October this year.
BIG 92.7 FM, the radio initiative from Adlabs Films owned by the Anil Ambani Group, has announced the launch of its station in Chandigarh.
The low-cost carrier Air Deccan is marking its foray into aircraft branding. The airline has given the mandate to OOH agency AD’s World to look after the advertising rights on its aircraft.
The Bombay Ad Club has taken the Abby Awards 2007 a level up with new categories. Gearing for these awards, agencies look forward to win more statutes with these additions.