The channel claims that the decision to hike the ad rates was influenced by the fact that India TV has doubled its channel share in the last 12-15 months. According to Chintamani Rao, CEO, India TV, the channel share has gone up from 7-8 per cent to 11 per cent in the last one year.
A profanity-laced video of a screaming bride who cuts chunks from her hair in a fit over her style drew 12 million YouTube views and reams of publicity, including segments on "The Tonight Show with Jay Leno" and "Good Morning America." At the same time, one of the biggest package-goods display ads on YouTube by a rival marketer generated a mere fraction of the views and attention -- but appears to be making its sponsor happier.
Bajaj Auto (BAL) is targeting revenues of Rs 10,000 crore for the current fiscal with total sales of 28 lakh vehicles. The company also launched today its 200cc Pulsar DTS-i at the price of Rs 65,497 ex showroom, New Delhi.
Mayur Suitings, the value-for-money brand from the LNJ Bhilwara group, has roped in Bollywood star Salman Khan as its new brand ambassador.
WorldSpace has instituted an award, WorldSpace Honours, the first of its kind satellite radio awards show in the country, in its attempt at recognising and rewarding musicians and artists.
Yahoo Inc has launched its mobile display advertising platform on the Yahoo Mobile web service (m.yahoo.com) in 19 countries across Europe, Asia and the Americas, enabling advertisers to reach consumers around the globe on their mobile phones.
Leading kids channel Nick has launched its latest on-air initiative, the Pakda-Pakdi contest, which is an exciting watch-and-win promotion for kids.
The international human rights organisation Breakthrough has launched a campaign, ‘Ye Kaisa Insaaf Hai?’ on the growing problem of women and HIV. O&M has created the campaign that broke on February 13.
Various English movie channels have lined up a slew of movies to fill the air on the day when the world celebrates love.
Sony Pictures and P9 Integrated joined hands to unveil various marketing initiatives and prospects in India for ‘Spiderman-3’. The idea was to present opportunities to corporates who could then strategically associate themselves with the movie as marketing partners.
The arrangement primarily means that Cutting Edge Media will handle all ad sales for World Cup Cricket 2007 from the South Asian countries on the Dish Network (Echostar) PPU platform.
NDTV has appointed KVL Narayan Rao as CEO, NDTV Group. In his new role, Rao will oversee the businesses of the NDTV Group in India and abroad, ensuring that the business aspirations of the group are met and that NDTV becomes a global Indian media brand.
After spending a year as the EVP and Branch Head at Saatchi & Saatchi Delhi, Alok Lall has decided to move on.
A recent ‘usability study’ amongst 121 most popular websites in the country has found that only 19 (or about one in five) of them are really ‘customer-responsive’.
Sify has announced the re-launch of Samachar.com, its flagship portal serving NRIs. The website will now have enhanced features including discussion forums and video news across all genres.
Bates Enterprise has roped in Nitin Beri as the Executive Creative Director at its New Delhi office.
The number of players in the FM radio space in India has grown and is set to grow further. However, content differentiation is not seen in the space yet. Media experts state that for the medium to grow, this is one area that needs immediate attention.
Partha Sinha has been promoted as Regional Strategist for Publicis Asia. In his new role, he would primarily focus on new initiatives and create strategic leadership for Publicis Dialog.
Putting all speculations to rest, the Usha Martin Group, owner of Jharkhand’s leading Hindi daily, Prabhat Khabar, has finally taken a call on the fate of the paper. They have decided not to sell the paper.