Mac's on the attack. As Microsoft threw public parties in Times Square to celebrate its Vista operating system and lavished an estimated $500 million on the launch, barely a peep has been heard from Cupertino, Calif. -- until now.
Consumer electronics major, Sansui, has signed Indian cricket captain Rahul Dravid as its brand ambassador for its range of television and home theatre systems. The company plans to launch an aggressive multimedia campaign soon.
The US-based South Asian advertising agency Elephant Advertising, a wholly own across print, television, direct mail and outdoor to promote KBC3 in North America. ed subsidiary of CineMaya Media, has released a multi-platform advertising campaign
Click fraud has been on the rise in the online search marketing industry with the growing number of online advertisers. While this is a serious issue in the developed markets, how serious is the threat in the Indian online advertising market?
Italy will be the partner country of the FRAMES 2007, being held from March 26-28 in Mumbai. The three-day convention will have around 30 sessions covering the entire gamut of the media and entertainment sectors through six different tracks including the new digital track.
To further bolster its successful forays into youth- centric programming, Zee Telugu is gearing up to launch Sa Ri Ga Ma Pa Little Champs and Campus Campus.
Raj Television Network is all set to enter the capital markets with an initial public offering of 35,68,250 equity shares at face value of Rs 10. The issue opens on February 14, and will close on February 23.
McCann Erickson has roped in Sandip Mahapatra as VP and Head of Planning at its Delhi office, to fill in the vacancy left by Arvind Mohan recently.
JWT Delhi has taken on board Elvis Sequeira as Vice-president & Executive Creative Director. He has moved from Percept/H where he was National Creative Director. He will be reporting to JWT Senior VP Rohit Ohri.
Akaash Bangla, the Bengali general entertainment channel, has undergone a makeover. The channel not only has a new logo and a new identity but in terms of programming too, there have been some changes.
Beginning with the setting up of a marcom team to launching the first ever India-centric campaign, BBC World has quite a few things planned for India in the near future to make its presence increasingly felt.
Rajesh Mehta, who quit as Marketing Head of Pidilite Industries’ flagship brand, Fevicol, last month, has joined Emami as VP-Marketing. He will be responsible for the Emami Group’s product launch initiatives.
The Delhi High Court has refused to stay the Sports Broadcast Signal Ordinance 2007 and has also refused to issue any interim direction till February 15, when it will hear the Nimbus petition again.
AAAI has announced that Goafest 2007 would be held on April 20 and 21, 2007. This year’s Goafest will give away Creative and Media awards, a move that will provide creative and media agency professionals to look at advertising holistically.
TAM Media Research has taken a closer look at the status of CAS in India so far. The study found that approximately 21 per cent of the cable homes in the three metros fell under the CAS-mandated areas, that the offtake was the highest in Mumbai, and consumer awareness has significant ground to cover. Pricing is an issue.
The National Readership Studies Council has invited applications from market research organisations for carrying out National Readership Survey 2007.