After discontinuing Usha Kiran and bringing in TOI Kannada in its place last month, The Times of India Group is now looking at launching Bangalore Mirror, a compact a la Mumbai Mirror.
Now that out-of-home is expanding into an $8 billion industry that stretches far beyond billboards, it was only a matter of time before interests among the myriad players diverged. Enter the Out-Of-Home Video Advertising Bureau, which opened up shop this week to start educating agencies and advertisers about screens outside the home.
The buzz around the Anil Dhirubhai Ambani group's (R-ADAG) entry into the retail business is getting louder. In the past month, top R-ADAG officials are learnt to have met representatives from three global retail companies: UK's Tesco, France's Carrefour and US consumer electronics chain Radio Shack.
The advertising Standards Council of India (ASCI) has sent a notice to Heinz India to either modify or withdraw an advertisement which claims that its health drink, Complan, increases a child's height by as much as two times.
CNN International has teamed up with London based-documentary maker Journeyman Pictures to launch a new weekly 30-minute documentary strand titled ‘World’s Untold Stories’. Premiering on February 17, the series will be broadcast each weekend to more than 200 million households worldwide.
STAR Mobile Entertainment has announced the launch of ‘Plus’, a new application service for mobile devices. The venture has been undertaken through a joint partnership between MakeMyTrip.Com, Travelguru, HDFC Bank, Infomedia India and Universal Music India.
Compacts – or Berliners as many like to call them – is definitely the flavour of the season. The ‘mint’ rolled out this morning. And Metropolitan Media, the newest player in print media, is ready to roll out Delhi’s first morning compact, ‘Metro Now’, early next week at Re 1.
Following a multi-agency pitch, O&M Delhi has bagged the creative duties for ‘mint’, the compact business daily from HT Media that has rolled out this morning in Delhi and Mumbai.
Vyas Giannetti Creative Sports will be revamping CAG Shield, the 20-year old cricket tournament for advertising and media professionals. Visage Images is the presenting sponsor, while exchange4media, Radio One and Mid-Day are the media partners for this year.
Having witnessed substantial growth in 2006, kids channel Nick is now looking at driving reach with kids. Talking to exchange4media, Nina Jaipuria, VP and GM, Nick India, said, “As a channel, one year down the line we want to be known as a comedy destination and create a laugh riot.”
Wire and Wireless (India) Ltd (WWIL) has reported a net loss of Rs 159 million in the quarter ended December 31, 2006.
Sam Balsara, Chairman of Madison Communications, has assiduously built an agency network present in almost every segment of the advertising business under the Madison brand. It now appears that the baron of Madison has other aces up his sleeve. He has just floated a parallel brand – Platinum.
STAR India is definitely stirred following the resignations of top honchos Peter Mukerjea and Sameer Nair, but acting CEO, Paul Aiello, is trying hard to ensure that the movements do not shake the organisation. Even as STAR was bidding adieu to Mukerjea, who’s last day with STAR was on January 31, Aiello sent an internal mail to STAR India employees chalking out the immediate focus areas for the organisation.