Young & Rubicam has landed global creative duties on the launch of LG Electronics' new 1080p model of high-definition, flat-screen televisions, the WPP Group agency said.
Moving ahead from the conventional advertising focus on brands, FMCG companies are now trying to establish a connection among the company and its various brands.
Consumer durable products will soon carry a star rating, highlighting the energy efficiency levels which is emerging as the third most critical factor influencing purchase decisions after price and brand.
Samsung Electronics has appointed H B Lee as the regional president and CEO of South West Asia, including India and the South Asian Association for Regional Cooperation (SAARC) countries.
Microsoft is all set to launch its new operating system, Windows Vista, in India by the end of January. The operating system is already available for enterprise customers. Key elements of the Explorers in Windows Vista have been designed to help one get to the information one needs.
Satyajit Ray’s Feluda will come alive on the screen once again, thanks to the BBC and a host of Bollywood stars such as Rahul Bose, Anupam Kher, Jackie Shroff, Dalip Tahil and Jaspal Bhatti. BBC has plans for two special dramatisations of the Feluda detective series, which will be broadcast in English on BBC World Service radio during 2007.
Radio City and Vibgyor Brand Services have forged a strategic alliance wherein they will be providing their clients with 360-degree end-to-end marketing solutions. This alliance will be mutually beneficial as both of them will be bringing their clients to the table.
After carrying out test runs for nearly two weeks, Aahaa FM 91.9, the radio venture of Kumudam Publications Pvt Ltd, hits the Chennai air waves today. Aahaa FM, which has been launched with the tag line ‘Climax of Entertainment’, promises loads of fun, laughter and entertainment.
Neo Channel has filed an appeal with the Telecom Disputes Settlement Appellate Triibunal against TRAI asking the regulator to explain by February 7 on its order on slashing the bouquet prices of Neo Sports and Neo Sports Plus channels from Rs 58.50 to Rs 37.25.
Shruti Jain has joined Everest Brand Solutions as head of its Delhi office. The move follows the departure of Anant Pal Singh, Delhi Branch Head of the agency, who put in his papers to join Dentsu Marcom.
NDTV Group has reported sharp increase in its revenues and profits in its Q3 results, while quarter on quarter revenues were up by 46 per cent to Rs 79 crore, quarter on quarter profits were up at Rs 4.90 crore. The Group has also announced some major expansion plans, including the NDTV Metro Nation and the Hindi entertainment channel in association with film-maker Karan Johar, which are slated for launch soon.
Rajesh Mehta, Marketing Head of Pidilite Industries’ flagship brand, Fevicol, has quit. He had joined the company in July 2005. Mehta’s next destination is not known, though he is said to be evaluating certain options. He is likely to take a decision in this regard by the end of this month or early next month.
Lakshmi Narasimhan, National Director for GroupM’s Central Trading Group (CTG), has put in his papers. Prasanth Kumar, CTG’s Buying Head of South, would take over as the National Director of CTG in full capacity.
Mobile payment/commerce solutions company Paymate India Pvt Ltd has awarded its creative mandate to Lowe following a multi-agency pitch that involved 5-8 agencies, of which three were shortlisted – Lowe, Dentsu, and McCann Erickson.
The Central Government has cracked its whip on channels showing content not appropriate for family viewing. As such, the Government has prohibited the transmission/re-transmission of satellite channel AXN throughout the country with immediate effect till March 15, 2007.
Vatika Group has awarded its creative duties to Saatchi & Saatchi, Delhi. Dentsu Marcom was the agency handling the creative and media duties. It will continue to handle some of their businesses such as the Gurgaon Project, Vatika City and Commercial City. Meanwhile, Saatchi & Saatchi will be getting the media part of work done by Zenith Optimedia.