Date-wise News

Believe it or not, those boring corporate websites are pulling in more eyeballs -- and more influencers -- than the flashy prime time TV shows, print magazines and general interest sites on which marketers advertise. And part of what's driving the traffic is old-fashioned web display advertising and e-mail pushes.

e4m Desk Dec 7, 2006 8:48 AM

Media agency Optimedia today unveiled a plan that will revamp its business development, branding identities, office environment and internal planning, buying and integration processes.

e4m Desk Dec 7, 2006 8:47 AM

Global Internet giant Yahoo! Inc has effected major reorganisation of its structure and top management to capture future opportunities for growth and give a tough fight to its arch rival Google. As part of the restructuring, COO Dan Rosensweig has decided to leave the company by March end, while CFO Susan Decker has been promoted to a new job overseeing advertising sales.

e4m Desk Dec 7, 2006 8:46 AM

Clear hai - Sprite has stolen the Thanda from flagship brand Coke to emerge as the number two brand within the Coca-Cola India portfolio. The clear lime beverage now trails brand Thums Up, which is the No 1 brand in the Indian market.

e4m Desk Dec 7, 2006 8:44 AM

Webdunia.com, a leading language solution provider for mobile phones, has expanded its catalogue of BREW applications to include content in two additional languages – Oriya and Assamese. Webdunia.com’s catalogue is currently available in nine Indian languages: Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Bengali and Punjabi.

e4m Desk Dec 7, 2006 8:43 AM

Now you can plan your holidays with MTV. The multimedia youth platform has launched MTV Backpack Holidays, a co-branded initiative with Travelguru, which will offer vacations with activities like fire-walking, rock climbing, skiing and kayaking, bonfires, catamaran rides, tent pitching and barbeques.

exchange4media Mumbai Bureau Dec 7, 2006 8:42 AM

‘Point-of-Purchase’, a leading marketing and retail magazine, will be holding the third edition of POP Asia from February 1-3, 2007 in the Capital. The third edition of this annual expo and convention forum for the marketing-at-retail industry would have a new module – the VMRD Retail Design Awards.

e4m Desk Dec 7, 2006 8:42 AM

‘Super Singer’ is back on Vijay TV, and this time it’s for the little ones. Following on the footsteps of the highly popular ‘Sa Re Ga Ma Pa Li’l Champs’, the ‘Junior Super Singer’ will offer a platform for children in the 6-12 age group to showcase their singing talent.

exchange4media Chennai Bureau Dec 7, 2006 8:41 AM

Mumbai-headquartered Focus Communication has expanded its operations with branch offices in Delhi, Pune and Bangalore. The agency has a varied clientele from industries as diverse as airlines, lifestyle, liquor and education.

e4m Desk Dec 7, 2006 8:40 AM

The Lucknow branch of Noshe Oceanic, which commenced operations in August end, has been on an account-winning spree. Some of the clients bagged by the agency recently include Style Plus, BK Saraf, Bhagwat Das & Sons, Vividha, and Sindh Alambagh, among others.

e4m Desk Dec 7, 2006 8:39 AM

Jayyant Bhokare has joined Big FM 92.7, the radio venture of Adlabs Films Ltd, as Vice-President, Business Development. He will be based in Bangalore. Bhokare would be reporting to Tarun Katial, CEO, Adlabs Radio. He was earlier the Vice-President of STAR India.

Tuhina Anand Dec 7, 2006 8:38 AM

Credit Suisse Global Media has unveiled an interesting report on the Indian media industry titled ‘Opportunities for Hollywood in Bollywood’. According to the report, India is one of the four BRIC that offers significant revenue and profit opportunity for global media companies and is poised to continue rapid growth for several years.

exchange4media Mumbai Bureau Dec 7, 2006 8:37 AM

While marketing channels on the whole have become an ordeal of sorts given the clutter in the domain, music channels are seeing an interesting pattern emerging. Players like Channel [v] and Zee Muzic are marketing individual properties, while the likes of MTV are making noise around the MTV brand itself.

e4m Desk Dec 7, 2006 8:35 AM