R Rajmohan has quit the Outlook Group where he was National Head-Advertising. He is joining Images Multimedia Group as President and Publisher from December 1. Rajmohan has been with the Outlook Group for the last eight years. At Images Multimedia, Rajmohan would play a key role in adding more titles and grow the business.
The Union Cabinet on Thursday finally decided to grant permission to non-profit organisations to set up community radio stations as recommended by the I&B Ministry and subsequently cleared by the Group of Ministers (GoM) headed by Sharad Pawar.
Product placement in TV content boosts brand recognition by 20%, according to the results of a study released Wednesday by Nielsen Media Research. The study found that 57.5% of viewers recognized a brand when viewing a product placement in combination with a commercial, compared to the 46.6% of viewers that recognized a brand exposed only to a commercial.
The Xenitis Group of Companies has announced its plans of diversifying into the two-wheelers sector. The company has formed a joint venture with China’s Guangzhou Motor Company to bring out ‘Xoom’ range of motorbikes from January 2007.
Microsoft Entertainment & Devices Division India has unveiled its 2007 range of high-end input devices, including mouse, keyboards, lifecams and headsets. The new product portfolio is priced between Rs 2,010 and Rs 10,570 and will be available through Microsoft’s strong network of 9,100 resellers across 83 cities in India.
Tehelka is out to give voice to the silent majority, who otherwise find no platform to air their views, via a seminar called ‘Summit of the Powerless’. The two-day seminar will be held in the Capital on November 20-21.
Buoyed by the huge success of the ‘Kalaka Povathu Yaaru’ series, the Tamil version of ‘The Great Indian Laughter Challenge’, Vijay TV is all set for second season of ‘Kalakka Povathu Champions – Part II’ from December 8.
Steeljunction, Tata Steel’s retail initiative that was launched in 2005, has unveiled the second phase of its advertising campaign. The steel major aims to showcase steel in a new light through the Steeljunction store.
Sudler & Hennessey India has had an impressive haul at the International Rx Club Awards held in New York recently. The healthcare advertising agency bagged two Golds, one Silver and 12 awards of excellence at the Awards.
V S Rao has taken charge as General Manager of RK Swamy, Hyderabad. Rao was working as Associate Branch Director in Bangalore office prior to this elevation. The current head of Hyderabad, R Vishwa Mohan, has been moved to Mumbai to head the agency’s healthcare communication’s vertical Pharma Direction and associated division Hansa MedCell.
Following the recent appointment of Vivek Syal, VP-Marketing, Hero Honda, as President of the Delhi Advertising Club (DAC), the Club has chalked out a slew of activities for the coming year.
Delhi-based event management company Showtime Events has announced the launch of B2BC Direct, a division specialised in handling promotions and roadshows, database and response management and retail activation services.
The Media Edge, Kolkata has bagged the media duties for Kolkata-based writing instruments brand Linc Pens’ multi-crore business.
A recent I-Cube study, carried out jointly by IAMAI and IMRB International, reveals that Mumbai tops the Internet users’ list among the eight metros in the country with 2.6 million active users. Delhi comes second with 1.80 million active users.