The doors at Bic Camera’s main Tokyo store are due to open earlier than usual on Saturday morning to welcome what its managers hope will be a long line of avid gamers waiting to claim their PlayStation 3.
Bajaj Auto is all set to make a comeback in the scooter segment with a new portfolio of vehicles, the first of which, the Bajaj Kristal, will be launched in January 2007.
Auto majors can now train their guns at the bottom of the pyramid. Amid a buoyant passenger car industry, there's more good news coming from down under.
The number of Mobile TV users in the Asia-Pacific region should reach 25 million by the end of 2008, according to a study conducted by e-Media Institute. There would be nearly 5 million mobile TV viewers in the region by the end of 2006, in addition to those users who instead consume or will consume video services on 3G mobile telephone networks.
It was a sealing of a different kind. The Indian Music Industry’s (IMI) anti-piracy team, along with the Censor Board of India, conducted a raid on October 9, 2006 and sealed a piracy unit in West Delhi. The raid on the establishment, operating under the name of Dugobs Replication Company, led to seizure of goods valued at over Rs 20 crore.
Dhruv B. Shenoy, Country Manager of Monster’s Middle East and VP-Marketing, Monster India, says the HR fraternity has realised that the people they want to hire in the age group of 21-35 years are on the Net. An efficient use of the medium makes Internet recruitment much cheaper than any other mode of recruitment.
David Wittenberg, Director, Innovations Workgroup at Optimus Solutions Ltd, is in India and along with Ajay Gupta, CEO, Corporate Leadership Institute, plans to reach their clients and show them the importance of innovation and how it can help their clients in turning around their businesses.
The recently released ‘Apna Sapna Money Money’ from the Mukta Arts stable has hit on quite a few brands to promote the movie. A key initiative comes from Kinetic Motors, an association conceptualised by P9 Integrated.
Real Estate Print advertising witnessed a 72 percent jump in Jan–Sept ’06 over Jan–Sept ’05. The advertising was skewed towards General Interest newspapers, with Northern newspapers getting the highest 41 percent share in this period. DLF Group was the top advertiser among Real Estate groups.
Clear Channel, a US-based independent international player in the outdoor sector which entered the domestic OOH market in 1998, has recently tied up with Adwel Advertising in Delhi to do the marketing and sales for their bus shelters. The company is also looking at doing major innovations for the huge list of clients.
Roznama Rashtriya Sahara, the Urdu daily from the Sahara Group, is going to add another edition to its fold. The paper is gearing up to launch its Bangalore edition by the end of this month or first week of December.
The Advertising Club Bombay is all geared for the case study presentations that will finally lead to the Effie Awards 2006 on November 17, 2006. The case study presentations are scheduled for November 14, 2006 and the Ad Cub has ensured that the audience will get to see the activities of some of the biggest brands.
Abhishek Bachchan belongs as much to the small screen as he does to the big screen. His is the face that marketers are increasingly banking on to connect with the youth TG. In a brief run-in with e4m, he says he has a responsibility to take the brand he represents to newer heights.
The recently released revised (National Readership Survey) NRS 2006 has already been dissected enough for the publisher community to eagerly look forward to another round of discussions and deliberations with the National Readership Studies Council (NRSC). The NRSC has already presented an opportunity to do so with its initiative to organise a meeting with publishers on November 13, 2006 in Mumbai.
UK-based specialist-publishing company Haymarket is readying to launch its gadget magazine, ‘Stuff’, in India next year through its existing joint venture, Haymarket SAC Publishing India Pvt Ltd, Jim James, Publisher, Haymarket Worldwide, told exchange4media.