Time Inc. plans to put the Parenting Group and most of its Time4 Media magazines up for sale today -- kicking off much-anticipated but previously uncertain asset dispositions by the country's biggest magazine publisher.
Enthused by the response to its beauty services business, the company is betting big on the urban Indian woman's need to be groomed at all times and is all set to rake in the moolah, catering to her whims and fancies.
Move over HLL and P&G, Jyothi Laboratories is on the roll. The maker of Ujala fabric whitener has designs on the FMCG majors' turf.
Beer might be more synonymous with a game of soccer, but Kalyani Black Label, the popular beer brand from United Breweries, has decided to rock its patrons. As part of its rebranding exercise Kalyani Black Label has launched the ‘War of the Rock Stars 2006’ in West Bengal that also aims to promote local rock bands.
VAS provider mobile2win has bagged the contract as the exclusive and official wireless operator for the ‘Philippine Idol’ reality show, which is based on the international award-winning format, ‘Idols’.
Crayons Advertising Delhi has bagged a host of new business in the past one month. The creative and media accounts won by the agency recently include ITC Fortune Park Hotels, SRGP Corporation, Mapels and KLJ Constructions.
IFRA India 2006, in its 14th year now, commenced in Chennai from Wednesday. The annual conference is organised by the Indian subsidiary of IFRA. Nearly 400 delegates from India, Pakistan, Bangladesh, Sri Lanka, Kuwait, Singapore, Japan, the US, Australia and Germany are taking part in the two-day conference.
Jagran Prakashan, publishers of ‘Dainik Jagran’, has announced an in-principle agreement under which it will publish the facsimile edition of The Independent (International Edition) of London from the Capital. The Jagran Group is also in talks to sell 20 per cent stake in its radio arm to the Independent Group.
In a development that could see many free-to-air channels finally being taken off DD Direct Plus, Prasar Bharati has sent notices to the free-to-air channels present on its DTH platform to pay a carriage fee of Rs 1 crore within 15 days. Many broadcasters have already expressed their inability to pay this amount.
General Motors has denied reports in a section of the media that its small car will be named Chevrolet Spark. GM has also denied that it has called for a creative pitch for its small car.
STAR Plus has a new 8.00 pm offering for its viewers. The reincarnation drama ‘Pyaar Ke Do Naam’ will be replaced by ‘Antariksh’, which has been designed with kids as the core TG. ‘Antariksh’ goes on-air on October 2, 2006.
OMS, the Mudra Group’s media agency, has been appointed as the media planning, buying and implementation agency for Nick India. The incumbent agency was Mediacom.
Legrand (India) has announced the launch of a new print campaign, titled ‘Wouldn’t life be nicer if?’ The campaign has been conceptualised by RMG Connect and is built around Legrand’s brand promise of providing protection, dealing with emergencies, providing home automation solutions, and designing elegant solutions that simplify life.
Following a global realignment, Citibank has moved its media duties to Mediaedge:cia in India. The account so far was with The Media Edge.
Following the hue and cry raised by various sections of the media over the data released as part of the NRS 2006, the NRSC met publishers and agency members in Mumbai on September 13, 2006 to address the various issues raised by them. Though there has been no definite outcome of the meeting yet, but steps like a separate module for magazines has been planned for next round.