SET India has effected some key senior level changes beginning with the appointment of Balaji Telefilms’ Sandiip Sikcand as Chief Creative Director of Sony Entertainment Television. Rohit Gupta, EVP, Ad Sales & Revenue Management, has been given additional responsibility of Digital, Licensing and Telephony group.
In order to tap the growing organised retail market, Madison has launched Mash, a specialist shopper marketing consultancy. Marketing and advertising veteran Anand Narasimha has been roped in as CEO of the new entity.
BSNL has appointed Euro RSCG and Grey Worldwide to handle its creative business. While Euro RSCG will handle their bfone (landline) and broadband business, Grey Worldwide will handle their corporate and cellular phone business CellOne. The size of the business is estimated to be Rs 70 crore.
Media Direction, the media services group of RK Swamy BBDO, is on a roll. It has just won the BSNL media buying and planning business worth Rs 80 crore, perhaps the largest media business awarded so far this year.
Cellular value-added services (VAS) technology provider, IMImobile has bagged a contract for providing short code-based technology to global Internet company Yahoo! in 16 countries.
The Aditya Birla group-owned GSM service provider Idea Cellular has a net worth of Rs 1,042.92 crore, with Rs 2,259.52 crore paid-up equity capital as on June 21, 2006, according to a filing of Idea with the department of telecommunications (DoT).
That any sport other than cricket is hardly lucrative for a sponsor is well known and keeping that in mind, the only recognised motor sport body in India, the Federation of Motor Sports Clubs of India (FMSCI) is planning to come out with new initiatives that would bring in more corporate sponsorship for national level racing events. First in line is strategizing a new look for the way motor sport is perceived by Indian corporates.
Popular series, ‘Lost’, is back on STAR Movies and the channel is excited about its return. Unlike HBO, which regularly features events and mini-series apart from movies, apart from ‘Lost’ not many series have been aired on STAR Movies.
Vyas Giannetti Creative has launched its new sports venture called Vyas Giannetti Creative Sports. This venture promises to be India’s first 'sports concepts’ company that will add creativity into this category.
Prasar Bharati is launching its Urdu channel, DD Urdu, on August 15, and doing the honours will be Prime Minister Dr Manmohan Singh.
‘Galli Galli Sim Sim’, the Indian version of the internationally acclaimed series ‘Sesame Street’, will premiere in India on Cartoon Network from August 15. Turner International India Private Ltd and Sesame Workshop, the non-profit educational organization announced this in the Capital on Tuesday.
O&M, Kolkata has unveiled an unconventional campaign for Italian leather accessories brand Blue & Blues.
Percept India’s movie marketing vertical, P9 Integrated, has introduced two new business verticals – Bollywood Based Content and Cinema/Multiplex Activation. P9 has introduced these new verticals after firmly entrenching itself in movie advertising, publicity design, branding and media planning and buying.
Zee TV has been having a dream run in the 9-10 pm slot for the past few months, maintaining a leadership position in the slot. Now, the channel is shifting focus to the 8-9 pm slot and is bringing in new show ‘Banoo Main Teri.. Dulhan’ to beef up the slot.
I&B Minister Priya Ranjan Dasmunsi informed Lok Sabha on Monday that Letters of Intent for 239 private FM channels had been issued and that the total revenue earnings from both government and private FM stations as on August 2, 2006 stood at Rs 675.06 crore.
Barun Das has quit ASTRO All Asia Network where he was Head of Business Development. He will be shortly joining MCCS as Vice-president, with responsibility for creating new revenue models for the STAR news channels.
Omnicom Group Inc has appointed Keki Dadiseth as Non-Executive Chairman of the Group in India. Dadiseth, who will be working with Michael Birkin, Omnicom’s Asia Pacific CEO, will be responsible for developing and implementing the strategy for Omnicom’s expansion in India.
It’s reinvention time for Carat Media India. Following the launch of Deep Blue and SPI communication units in India, the agency has announced major changes in its top management to align itself with Carat’s global repositioning.
Tata Sky Ltd, the 80:20 joint venture between Tata and STAR network, on Tuesday launched its much-delayed direct-to-home service across 300 cities in India. It is offering 55 channels at an introductory price of Rs 200.