Raj Nayak, CEO of NDTV Media, as part of a panel discussion, raised the issue of media agency fees, token rate cuts, and musical chairs amongst media professionals.
Sam Balsara of Madison and immediate Past President of AAAI raised the issue of recognizing the role played by media agencies and made an active part of AAAI to reflect the ground reality.
As a prelude to the GoaFest, the Advertising Conclave put together by INS, IBF and AAAI as a joint discussion forum saw industry leaders discuss and debate "What ails the industry?"
Solutions has signed on eight new clients: Solid Works, Cycle Brand Agarbathi, DNA Perfumes, Britannia - Product Anlene, Nerolac Assured Paint Service (NAPS), Nerolac Disney Emulsion, Pfizer Listerine and Pepsi.
Starcom MediaVest Group in Delhi has won the media mandate of Kohler India Corp and Kajaria Ceramics. Triton Communications was the incumbent agency handling the Kajaria business, while Starcom is Kohler’s global partner.
Titan is planning to target youth through its popular brand Sonata. The company will use various communication platforms to reach out to the target audience.
Getting an instant mobile pre-paid connection may soon be next to impossible as operators have decided that they will no longer sell pre-activated cards.
Coca-cola India, has given the Atlanta-based parent, a reason to frown. The Indian subsidiary closed its first quarter ended March 31, '06 with a 10per cent decline in unit case volumes. This has been its seventh successive quarter reporting decline.
The Times Group has launched its comprehensive guide to eating out, Times Food Guide 2006, in Kolkata. The guide consists of over 800 names and details of eating joints, pubs, bars, caterers and even paan shops. The guide has listings of best eating outlets in Delhi, Mumbai, Hyderabad, Bangalore as well as New York and London.
Reality TV, the 24-hour entertainment channel that showcases programmes on real people with true stories, has an interesting line up of shows throughout May.
Toyota has launched its new signage to give a fresh image to its dealerships across the globe. The new signage emphasises Toyota’s brand presence and reflects the company’s image in the market as a high quality manufacturer of modern, stylish and elegant cars.
The Annual General Meeting of the Advertising Club Madras, in its Golden Jubilee Year, saw Ranju Kumar Mohan, VP-Sales, Henkel India, being elected President. He takes over from Minitha Saxena of Interface. R Seshadri of Anugrah Madison has been re-elected Vice-President, while Contract’s Bimal Nair is Secretary.
Satyam Computer Services on Monday announced the appointment of industry veteran, Dr Robert ‘Bob’ Baginski, as Senior Vice-President, Global Marketing and Communications. Baginski will lead Satyam’s marketing, communications, and branding initiatives worldwide.
GoaFest 2006 saw some of the best works in Indian advertising compete with each other, while some of the most respected names of the business judged these awards. While McCann Erickson, JWT and Leo Burnett dominated the awards, other agencies like Grey Worldwide, Saatchi& Saatchi, Euro RSCG, Mudra, Contract, Orchard, Web Chutney and Tribal DDB were not far behind.
The D&AD Annual 2006 will feature 744 entries as a record of the best work of the year, of which, 142 have been nominated for D&AD Awards. Among the ‘in book’ are eight Indian entries, with one – Rediffusion DYR’s work for Midland Book Store – being nominated for a Yellow Pencil. Winners will be announced on May 24.
Monopoly or lack of competition is not always a profitable situation as Positiv Radio Private Ltd, a private broadcaster from the North-East promoted by NETV, is finding out to its chagrin.
What were plans and dreams yesterday have now become a memory and if the response to GoaFest 2006 is anything to go by, India has got a platform that truly celebrates creative excellence. GoaFest saw participation from many national and international gurus of the advertising fraternity and at the culmination of the event, the industry vote is unanimous – India has got its own Cannes.
<p align=justify>Radio is the only medium that has a one-on-one relationship with listeners. Unlike watching movies or TV where we generally sit with friends and family, radio is something that we listen to and connect with music individually. Radio City is about music and songs that put you in a positive state of mind and we have mapped out songs in a particular way that will be played at different and suitable times during the day. This is the key thought behind our new campaign and brand identity.