Dentsu India, which set up its recruitment agency Dentsu Q-Pro last month, has appointed Shavon Barua of Ambience Publicis, Mumbai, to head the business.
The four largest TV broadcast networks, which no longer have a trade association because they prefer to operate autonomously of one another, have banded together to sponsor a survey to assuage marketers' fears that their advertising is less effective now that consumers can use digital video recorders to time-shift their programs and skip the ads.
Ruchi Soya Industries is planning foray into the soaps segment with the launch of its Ruchi No1 brand. The soap will be available in two sizes of 75 gms (priced at Rs 8) and 100 gms (priced Rs 10) in three fragrances, rose, jasmine, lime.
Indians can now donate money towards the education of underprivileged children by buying big packs of Procter and Gamble (P&G) products as the company runs into the second year supporting 'Shiksha', a right to education programme for children run by Child Rights and You (CRY).
HLL has stretched the equity of its largest selling skin care brand — Fair & Lovely — into the sunscreen category. This summer, the FMCG major has decided to include a second brand in the category after Lakme.
Reliance Industries Limited kicked off nationwide marketing of its public issue from Gujarat today. The issue will hit the market on 13 April and close on April 20. RIL has fixed price band of Rs 57 to Rs 62 for the issue of 135 crore shares of Rs 10 each.
The Cable and Satellite Broadcasting Association of Asia (CASBAA) has strengthened its team by bringing in eight new members. The new members include two regionally powerful pay-TV platforms, Austar of Australia and Orbit of Dubai; and two sports TV networks, Taj TV (Ten Sports) and Eurosport Asia, among others.
The two-day workshop conducted by Futuristix Media Communication Center (FMCC) on ‘Brand Management’ culminated successfully in the Capital on April 8. The workshop saw the participation of organisations like the India Today Group, DNA, CNN-IBN, NGC, History Channel, ETC Networks, India TV, exchange4media, Cyber Media, Prabhat Khabar and ABP.
The Asociación Internacional de Radiodifusión (AIR) and International Association of Broadcasting (IAB) have granted membership to the newly formed Association of Radio Operators of India (AROI). IAB has also written a letter to the I&B Ministry demanding to allow hardcore news on Indian private FM radio stations.
Delhi-based DLF Group, India’s largest real estate developer, has awarded the mandate for all communication needs of its forthcoming IPO to Concept Communications. The account size is pegged in the region of Rs 30 crore. DLF Universal Ltd is coming up with one of the largest in India IPOs in June-July worth Rs 10,000 crore to fund its pan India expansion plans. The group is also venturing into the hospitality sector.
In order to reinforce its numero uno position in the home entertainment segment, Dish TV has partnered with Metro-Goldwyn-Mayer Inc (MGM) to distribute the channel in India on its DTH platform. With this move, all DishTV viewers can get access to some of the greatest Hollywood films starting May.
Owing to the delay on the part of Prasar Bharati and BECIL in setting up the joint infrastructure at various cities where new FM radio stations have to be launched, individual broadcasters are establishing their own infrastructure to begin operations in the cities where government has allowed interim transmission of FM radio.
<p align=justify>TV is competing with every other medium – we are competing for a lifestyle and that means many things for our programming. It means our programming has to be more interactive and involving, maybe even more than just programming. Who knows, in the next five years it may not even be a standard television show any more. I don’t want to predict the future here – Ridley Scott has done a good job of that few years ago – but I think that the whole dream of the Internet that started and died is back, and if the government of India can give us broadband a little quicker, it might even keep on living.