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VLCC to fuel vanity in men with new grooming range

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The fairer sex might have to make way for the handsome man. Health, fitness and beauty brand VLCC has unveiled the VLCC Fuel for Men, grooming range for men. With an eye on the Rs 7.5 billion male personal care market in India, VLCC seeks to capture the essence of being a man in today’s world with a range comprising a face wash, after shave balm, shaving gel, hair cleanser and hair styling gel.

e4m Desk Mar 10, 2006 8:08 AM