SET is all geared to add an English movie channel called PIX, and the official launch will be announced on February 23, 2006. The channel’s Business Head, Sunder Aaron, would report to SET COO, N P Singh.
The battle for control of the Hindi newspaper Amar Ujala, between majority shareholder Atul Maheshwari and minority partner Ajai Agarwal, has reached a crescendo with allegations that the Zee-Bhaskar combine has struck a secret deal with the minority promoter of the paper to take over management control.
Starbucks, world's leading fine coffee-cafe chain, which has around 10,000 stores all over the globe, is expected to announce its India foray plans within the next few weeks.
Indrajit Sen, President, Primesite, however, is optimistic about this medium as mindsets have begun to change with more and more people spending more time outside, making the environment absolutely ready for OOH.
In order to enhance the experience of the job seekers in their quest to find their dream job, Monsterindia.com has revamped its website with effect from February 20.
Animax, the first anime channel in India, is introducing three new shows for teenagers. While two shows – ‘GameMax’ and ‘JC, the Ninja Girl’ – launched on February 18 and 19, respectively, ‘Ranma ½’ launches on February 23. At present, no marketing initiative has been planned for the shows.
Colgate’s MaxFresh has been consuming considerable media space to promote ‘cooling crystals’ in the new brand. The media plan for MaxFresh was divided between electronic media and outdoor and Colgate assigned the project to Accord Outdoor for all its OOH needs.
Whistling Woods International, promoted by Mukta Arts Ltd and Film City, is set to be Asia’s largest film, television, animation and media arts studies institute. The Institute is now in the process of starting a radio broadcasting programme.
SaharaOne Motion Pictures has adopted a unique marketing initiative for its forthcoming film, ‘Malamaal Weekly’, revolving around the theme of lottery. Invites sent to mediapersons and celebrities gave them a chance to play the game of chance. Cine goers, too, will get the opportunity to win Rs 1.25 lakh.
The maximum ad spends last year in the two-wheeler category was by motorbikes, Bajaj Discover DTS-I being the most advertised brand. The north zone cornered the maximum share of ad spend by this category.
Motorola has come out with its first Indian TVC with the launch of its C-139 phone. The TVC is in keeping with Motorola’s strategy to tap the mass market and look at bringing first time cellphone users into its fold. The target audience is mainly tradesmen or labourers, who are looking for an affordable colour phone.
MPG has bagged the media duties of Kerala-based consumer durables company PDL Electronics India, estimated to be worth Rs 10 crore. PDL will launch its televisions, audio and video products, DVDs, air-conditioners and home appliances in April or May this year.
All India Radio has much to cheer. The public broadcaster has bagged the prestigious EU-India Media Award, while its Director General, Brijeshwar Singh, has been appointed elected Vice-President of Commonwealth Broadcasting Association (CBA).
India’s satellite broadcasting and telecommunications industry has appealed to the government to implement the TRAI-based recommendation for ‘Open Skies’ satellite services policy for DTH and VSAT operators similar to that available to ISPs.
The opening numbers of Times Now are here, and with that comes the first set of ranking of the suddenly populated English news genre. The first week hasn’t given the urban skewed English news channel much, but media experts are still optimistic – of Times Now and the English news genre.