The Fashion Design Council of India (FDCI), proprietors of India Fashion Week, and Percept D’Mark, have announced that ITC’s premium fashion brand ‘Wills Lifestyle’ will be the title sponsor of the country’s premier fashion event.
After taking a significant portion of the sites in Delhi Metro, Times OOH has emerged as the largest winner in Kolkata Metro with 80 sites, giving it 40 per cent share of the property.
Lintas Media Group is launching Media Futures, which would offer consultancy services for publications and TV channels in the non-traditional space, on February 24. Insight President Raj Gupta would also be President of Media Futures.
IAA invited Unilever’s Harish Manwani to kick off the initiative in Mumbai on Tuesday by throwing light on ‘Winning in Developing and Emerging Markets’. These markets were driven by the energy of growth, he said.
FMCG major Reckitt Benckiser is adding new shine to its India strategy. With the completion of the global takeover of Boots, the Indian arm of the British MNC is all set to introduce a clutch of power brands from its global stable and continue with the JV arrangement that Boots Healthcare had with Nicholas Piramal.
Lever's profit, both for the quarter and for the full year, includes extraordinary items of Rs 82.4 crore and Rs 53.6 crore. During the quarter, advertising and promotions cost grew 49.6% to Rs 265.4 crore. This cost could rise further, with increased competition and entry of new players like ITC into the soaps and detergents business. A continuing worry for Lever would be margins in the soaps and detergents business.
Maharashtra Tourism Development Corporation (MTDC), the primary agency of the state for promotion and development of tourism has embarked on its first commercial after putting in place its creative agencies. The new commercial has been conceptualised by Ryan Menezes of Mudra, directed by Bradroy Baretto and produced by Brown Skins.
The Rural Marketing Agencies Association of India (RMAAI) is on activity overdrive. The association plans to launch a new awards concept, the ‘Rural Marketing Works Awards’, on the lines of the Effies (formerly known as the AdWorks Trophy) to honour effective rural marketing campaigns.
Dubai’s Department of Tourism and Commerce Marketing (DTCM) plans to strengthen its marketing activities in India through a number of initiatives. The marketing activity started with the Department recently participating at one of India’s largest travel trade fairs – Travel World 2006.
What happens when you have some of the best brains in the broadcasting and digital domains on a single platform? They exhort you to be a follower of ‘disruptive thinking’, a new theory in the digital world, and you know where the world is moving. Whether you are a part of it or not is a different question, however.
Taking forward the agenda of recognising and involving clients from the food and beverage segments further, organisers of the International Food and Beverage Creative Awards have launched FAB Circle, which is open to professionals on the client side for a brand in either of the broad categories, for the 2006 Awards.
Prasar Bharati will co-host the 26th general conference of the Commonwealth Broadcasting Association in New Delhi from February 15. The theme of the four-day conference is ‘Making a difference in the multi-platform world’. The conference is expected to attract more than 250 delegates from over 100 Commonwealth nations.
IMRB International, in collaboration with Walker Information, is conducting a day long seminar on ‘Building customer-centric organisations’ in the Capital on Wednesday.
Despite what critics have been saying, ‘KBC 2’ had given STAR Plus weekends something to talk about. The challenge even then was what would STAR Plus do to keep the slot fertile, and the channel has now planned a second course of action to boost its weekends.
Ravi Deshpande, Contract India’s Chief Creative Officer, is joining a team of judges that selects the gold, silver and bronze Pencil winners awarded at the The One Show 2006. The One Show is a premiere international advertising award show held in New York and in a way sets the industry standard for creative excellence in different categories.
Kandhan D, Media Manager with Chennai-based Fifth Estate, handling buying and planning, is joining MediaCom as Media Controller-South from February 15. He moves after nine years with Fifth Estate.
Kalanidhi Maran’s Sun TV Ltd has filed a draft red herring prospectus for its proposed IPO. The company plans to utilise the proceeds from the proposed issue of 6.889 million shares to finance its expansion plans, including launch of new television channels, FM radio stations, and an owned corporate office, according to the prospectus.
The findings of the fifth Brand Equity survey of India's most trusted brands are out, and dental cream brand Colgate has emerged as the country's most trusted brand for the third consecutive year, forcing long-standing challengers Lux and Dettol to the No 2 and No 3 spots, respectively.
In a move aimed at changing the way in which Nestlé’s agencies are remunerated, the company has appointed Aprais to implement a global evaluation system that will help measure and manage over 300 of its agency relationships worldwide.
Following Deba Ghosal’s departure from LG Electronics India, where he was Head Product Marketing (DDM), Sandeep Tiwari, Head Product Marketing, who looks after home appliances, has been given the additional responsibility of looking after the consumer electronics, GSM and the IT businesses.