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In week 38 (September 13 – 19, 2015) according to TAM ratings of Hindi GEC shows, Yeh Hai Mohabbatein moved to No.1 spot, followed by Kumkum Bhagya which dropped to No.2 spot. Colors’ shows Swaragini, Meri Aashiqui Tumse Hi and Sasural Simar Ka occupy No.3, 4 and 5 spots respectively

Aditi Raval Sep 25, 2015 8:43 AM

PM’s pet project ‘Make In India’ has been the centre-piece of economic reforms and much has been done to establish India as a manufacturing powerhouse. But the scale and nature of infrastructure and policy hurdles are not likely to be overcome any time soon

Aditi Raval May 18, 2015 8:31 AM

"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at half the price on e-commerce portals," says Hemal Panchamia, Marketing Head, Fastrack

Aditi Raval Feb 3, 2015 8:33 AM

Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation

Aditi Raval Dec 10, 2014 8:34 AM

Not only is India on an early part of the adoption curve, it also accounts for 10 per cent of Nielsen Neuro's business globally, says Joe Willke, President, Nielsen Neuro

Aditi Raval Nov 19, 2014 8:07 AM

It is a repeat of the PM's Madison Square Garden event with netizens lapping up every word of his Allphones Arena speech in Sydney, Australia

Aditi Raval Nov 18, 2014 8:13 AM

With the launch of its clutter-breaking smartphone Passport and a redefined roadmap, BlackBerry attempts to rewrite its story

Aditi Raval Nov 11, 2014 8:00 AM

The great debate between the current and former Finance Ministers telecast by Headlines Today and moderated by Karan Thapar set Twitter conversations rolling

Aditi Raval Nov 10, 2014 8:07 AM

A 2-minute film by MD of Conde Nast India Alex Kuruvilla & director Vinil Mathew shows how domestic abuse can be addressed at early stages by changing the way we raise boys

Aditi Raval Nov 8, 2014 10:36 AM

Read flipkart news & snapdeal news. Research shows while Flipkart marched ahead of Snapdeal in terms of mentions and buzz on social media platforms.

Aditi Raval Oct 10, 2014 8:21 AM

Mike Cooper, CEO, Worldwide, PHD, talks about gamification in terms of brands, society, business & PHD's inventive and collaborative gamified global planning system, Source

Aditi Raval Oct 6, 2014 8:05 AM

In a fireside chat at exchange4media Conclave, Dominic Proctor, President, GroupM Global, talks about swift execution of ideas as opposed to prolonged debates, the convergence and integration of specialist areas, technology being a catalyst to creativity, and more...

Aditi Raval Oct 1, 2014 9:01 AM

Tailored to address young Indians and Americans, peppered with references to India's strengths and his own rise to eminence from humble moorings, the PM's speech touched all the right chords with the 20,000 attendees at Madison Square Garden in New York and netizens around the world

Aditi Raval Sep 29, 2014 8:11 AM

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

John Sheehy, President, Global Operations, Starcom Mediavest will share his views on 'Staying Ahead of #WhatsNext in Media' & Vishnu Mohan, CEO, Havas Media APAC will talk about 'Marketing: As good as it gets - Tryst With Technology’ at the 2014 edition of the Conclave

Aditi Raval Sep 24, 2014 8:21 AM

Madison's Sam Balsara, Dentsu India's Rohit Ohri, GroupM's Tushar Vyas & Mindshare's Ashutosh Srivastava express their thoughts on the need to integrate technology with the big idea. The Conclave will address the dilemma of the big marriage between technology and creativity

Aditi Raval Sep 23, 2014 8:56 AM

Aditya Save, Head, Digital Media and Marketing, Marico talks about innovative global case studies that intelligently integrate mobile into campaigns, turning regular brands into enabler brands

Aditi Raval Sep 16, 2014 8:52 AM

Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium

Aditi Raval Sep 15, 2014 8:24 AM

DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to

Aditi Raval Sep 12, 2014 8:49 AM

The tech giant took a leap of faith by stepping into the big-screen smartphone segment, long after losing marketshare to Android. Will the price-sensitive Indian market finally show some love for the niche brand?

Aditi Raval Sep 11, 2014 9:14 AM

Global thought leaders speak on the confluence of marketing & technology at exchange4media Conclave 2014, centred around the theme, 'Marketing: The Future Is

Aditi Raval Aug 25, 2014 9:55 AM

Sir Martin Sorrell, CEO, WPP and Arnab Goswami, Editor-In-Chief, Times Now engage in a battle of wits over issues of disruption as a balancing force, content vs data, TAM vs BARC, and the fear of fragmentation in media

Aditi Raval Aug 19, 2014 9:02 AM

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Aditi Raval Jun 12, 2014 8:26 AM

Leaders in media and journalism dissect media coverage of General Elections 2014, masala journalism & whether the media stoked or simply rode the NaMo wave

Aditi Raval Jun 10, 2014 9:46 AM

In his first address at Goafest 2014 after taking charge as I&B Minister, Javadekar came across as a champion of freedom of press, co-operation between media & Govt, and progressive thinking in all spheres

Aditi Raval Jun 2, 2014 9:42 AM

Sanjay Warke, Country Head-DS Division, Toshiba India, talks about five guiding principles that form the strong foundation of groundbreaking agency-client relationships

Aditi Raval Jun 2, 2014 7:44 AM

Melanie Varley, Chief Strategy Officer, Global at MEC, recounts learnings from being in the jury of Cannes Lions 2013 and says brands with purpose and stories well told came out as the clear winners

Aditi Raval Jun 2, 2014 7:42 AM

It's very easy to get lost in fancy storytelling or trying to look for a more spectacular narrative, but the brand manager's job is to really own the message, says Ritesh Ghosal, Head Brand Marketing, Tata Teleservices

Aditi Raval May 28, 2014 7:49 AM

Tariffs are at an all time low even as ARPU has not crossed double digits. On the other hand, the companies are bleeding on operational expenses, says Subhash R Ghosh, Founder, Lemon Group

Aditi Raval May 3, 2014 11:55 AM

Vasantha V Kumar, Director, Marketing & Communications, India & South Asia, IBM gives a different spin to the concept of reinventing brands by challenging CMOs to step up their game and transform themselves to digital pacesetters

Aditi Raval Mar 25, 2014 7:47 AM

With diverse options for content consumption, multi-screening is the future trend as is narrowcasting, as opposed to broadcasting, say industry experts

Aditi Raval Feb 17, 2014 9:15 AM