Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products
TOI challenged HT readership numbers with an ad that read, ‘The Truth shall prevail. Specially at 6am,’ stating TOI is 38% ahead of HT & inviting readers to take up the Times of India challenge by contacting the TOI and visiting a newspaper depot
"Time indeed to start displaying the maturity that a good leader must demonstrate, and to look at the mirror," says Shantanu Bhanja, VP (Marketing) and Business Head, HT Media, reacting to TOI's 6 am challenge that questions HT leadership numbers in Delhi and NCR
Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium
Microsoft is inviting people around the globe to try out the new web experience at preview.msn.com, with the experience officially launching in the coming months
Dua had recently put in his papers at Network18 News Media Network as CEO. He will report to R K Arora, Group CEO, ITV Network
Speaking at the MMA India Forum 2014, Adam Anger, General Manager, Asia Pacific of Microsoft Advertising, explored how brands can leverage data and insights to create immersive experiences that reach consumers in the moments that matter most to them
Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products
The new Board of Directors at IBF has several tasks on its hand, most pressing is ensuring that the Phase III & IV of digitisation meet the deadline
Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop