PubMatic launches supply path optimization solution Activate
Dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany are among the first ones to use Activate
Date-wise News
Ashish Lingamneni steps down as Swiggy VP-Marketing
He was with the company for nearly 6 years
'Business is all around what you are communicating and what your brand's message is about'
Jagdish Mitra, chief strategy officer and head of growth, Tech Mahindra, delivered the opening keynote at the 13th edition of IPRCCA 2022
Reebok launches ‘I am the New’ brand campaign
The campaign features actor Taapsee Pannu and cricketer Suryakumar Yadav
‘Brands must trust influencers and give them creative freedom’
At the e4m IPRCCC, a panel of industry experts discussed the importance of influencer marketing and PR strategy for a brand
‘Industry only got amplified with the introduction of ChatGPT’
The second session of the recently-held IPRCCC 2022 discussed ‘Industry 4.0 and its effects on PR’
Faballey & Siddartha Tytler come together for summer collection
Designer Siddartha Tytler will showcase his iconic prints and signature silhouettes
Ethics will continue to be the dominant differentiator in PR: Dr Mina Nazari
Dr Nazari, the Executive Board Member of World Communication Forum Association (WCFA), was speaking on the topic ‘The Role of Artificial Intelligence’ at the e4m IPRCCC conference
Saugata Gupta re-appointed as Marico MD and CEO
Gupta has been with the company for over 19 years
Logitech elevates Anand Lakshmanan as Head of India
He was previously serving as the head of B2B for Logitech India and SouthWest Asia
Biz2X names Ratiesh Sharma as VP & Head-Marketing
Ratiesh brings in over 20 years of industry experience
playR partners with Mumbai Indians, CSK, Punjab Kings and Rajasthan Royals for IPL
The brand has come on board as their Exclusive Global Merchandise Partner this year
Adityan Kayalakal to head Brand Marketing at a consumer tech startup
The startup is yet to be launched
What brings marketers high ROI?
At the e4m IPRCCC, experts shared insights on how marketers maintain the pace with changing demands of consumer markets, the mix of physical and digital and more
Mother’s Recipe evokes summers of childhood in new commercial for sharbat range
The ad film has been conceptualised in house
How media dynamics of corporate communication is changing in the markets of UAE
Marwa Kaabour, Group Head of Marketing and Corporate Comm, AL Masaood, and Vineet Handa, Founder and CEO, of Kaizzen, engaged in a fireside chat at the e4m IPRCCC Conference
EngageMint 2023: Industry leaders discuss importance of data analytics, customer retention
Experts from retail, travel and electronics fields discuss the importance of data collection, its analyzation and knowing your customer better
Innovation is key for SMBs: Rachana Chowdhary
At the e4m IPRCCC 2023, mediavalueworks’ Founder and Director Rachana Chowdhary charted some hacks for marketing small and medium-sized businesses
Rahul Jain joins Paytm as General Manager – Marketing
Prior to this, Jain was with Ola as Associate Director- Marketing
IPL 16 sees peak concurrency of over 3 cr on TV for 26 out of 38 matches: Disney Star
According to the data shared by Disney Star, the top ten matches together crossed 40 crore in viewership
e4m OOH Conference 2023: Experts to explore the future of OOH industry
Industry heads to come together under one roof and share insights on the evolving OOH ecosystem, the challenges & opportunity and road ahead
‘Media & PR have a powerful role in fighting climate change’
At the IPRCCC conference, panellists deliberated on the increasing relevance of sustainability practices in corporate governance that impact the environment
King Charles' coronation watched by over 14 million on TV: BBC
King Charles' coronation is the first in 70 years after Queen Elizabeth's crowning on 2 June 1953 and the first to be telecast in colour
Vishal Ramchandani appointed CEO of Excel Entertainment
Ramchandani has served the company as its business head since 2018
‘Personalisation is the key for any brand to succeed with customers’
The seventh edition of EngageMint, Webengage’s marathon conference saw industry thought leaders deliberate on retention and customer engagement
Rashmi Ambastha onboarded as ECD at EFGH Brand Innovations
She was Sr. CD at Cheil India previously
We wanted to invest in the growth of the ecosystem: Avlesh Singh, WebEngage
At the EngageMint Conference, Singh, the CEO of WebEngage explained the company's purpose behind WebEngage Academy, a free online course curated for marketers
BrandsAbility: Rajan Bhalla announces two new startups
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture coming up in July
Advertising, PR, digital are merging very fast: Maxim Behar
M3 Communications Group Inc CEO Behar was speaking at the 13th edition of the annual India Public Relations and Corporate Communications Conference (IPRCCC)
‘Don’t forget the fundamentals of communication measurement’
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Chairman, AMEC, was speaking at the e4m India Public Relations and Corporate Communications Conference
IPL 2023: 16 new categories & 75 new brands advertised in first 44 matches this year
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
King Charles' coronation: How brands welcomed UK's new monarch
Some of the best coronation-themed creatives from across the world
Brands riding on regional OTTs' reach to connect with TG
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
Being a mother is the most successful milestone in my career: Priti Murthy
In our countdown to Mother’s Day, which falls on May 14 this year, we start a series dedicated to the lovely moms in the industry. Today, we speak to Priti Murthy, President, GroupM Nexus India