Apart from Aamir Khan, R Madhavan and Sharman Joshi, the ad also stars Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Yuzvendra Chahal, Rahul Chahar and R Ashwin
Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters