ITC Vivel ropes in Kriti Sanon as new brand ambassador
Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes
Date-wise News
e4m Health Marcom Awards: Cipla Health, Starcom India & Havas Life Sorento win key honours
Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners
Entries invited for the 14th edition of Pepper Awards
A panel of eminent personalities from India's creative world will evaluate the entries for Pepper Awards 2020
Jack in the Box Worldwide promotes Axon Alex and Rishi Sen to Managing Partners
Roopak Saluja will move into the role of Chairman of The 120 Media Collective
The Advertising Club & the Advertising Agencies Association of India postpone Goafest 2020
Details with regards to the Abby Awards are currently being finalized and will be announced shortly
The word 'diet' should be out and 'nourishment' should be in: Dr Mickey Mehta
At the 1st edition of e4m Health Communication Conference, Dr Mickey Mehta, global leading holistic health guru & corporate life coach shared his mantra for wellness
WPP acquires data science company Sandtable
Sandtable will make GroupM the first media agency group to purposefully invest in Agent Based Modeling
e4m Health Communication Conference: Consumers understand genuine intent: Shivam Puri
Puri, CEO of Cipla Health, spoke of the state of the healthcare industry and what it takes to build a strong brand in the space
Publicis Media’s Starcom names Nick Keenan as CEO
Prior to his appointment, Keenan had been at the helm of Australian fast food restaurant chain Red Rooster
RED FM launches new podcast ‘Holistic Healing with Vasudha Rai'
The podcast will shed light on the important aspects of healing such as Ayurveda, acupuncture, aromatherapy and more
Facebook to provide WHO with ‘as many free ads as they need’ to quell coronavirus rumours
CEO Zuckerberg confirmed the move through a post on his Facebook page
Twitter tests ‘Fleets’ a Stories-like feature that disappears after 24 hours
According to reports, the feature will let users upload ephemeral content that are up to 2 minutes and 20 seconds long
Actionable steps to turn customers into brand advocates
Guest Column: Shahid Nizami, Managing Director, Asia Pacific, HubSpot, says customer service — often referred to as customer success — now forms an integral organisational function
Great brands have to think ahead of consumers: Sunil Kataria, Godrej
At Pitch CMO Summit 2020, Sunil Kataria, CEO India & SAARC, Godrej Consumer, Consumer Products, recounted the milestones and themes that have crafted the GoodKnight brand
NEONS OOH 2020 Jury Meet: Campaigns judged on the basis of efficiency and ROI
Chaired by Tarun Katial, CEO, ZEE5, the grand jury came under one roof to determine which were the most meritorious OOH campaigns
IPL delivers the numbers for brands: Satish Menon, Kings XI Punjab
As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them
Pogo & Cartoon Network go local with India Originals
The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships
Motivation & acceptance from loved ones key to success of women leaders: Valerie Pinto
The CEO of Weber Shandwick, Pinto highlights the importance of overcoming fear and insecurities, and challenging the status quo to excel as a female leader in the PR industry