The five-episode series will premiere on TVFPlay and TVF’s YouTube channel weekly from December 10
The newly launched smart home fragrance is Bluetooth-enabled and can be controlled with a mobile app on a smartphone through both Android and iOS.
Blair assumes the role from outgoing Chief Executive and Director for India, Philip (Phil) Shaw. He will report to Timothy Cahill, Senior Vice President for Lockheed Martin International
To ring in the celebration, Shemaroo Filmi Gaane has planned a marathon of live streaming Hindi film songs promoted across different platforms under #30MFilmiGaaneClub
The campaign is promoted on the digital platform using personalisation and video marketing to maximise consumer engagement
With over 30 years of rich industry experience across diverse sectors, Arora will drive strategy and communications, and help accelerate company growth
Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content
The MCM Scholarship is being established with a vision of promoting students who are meritorious, but lack means to provide for their higher education
Mirum India will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with marketing automation platform
The state-wide awareness campaign, endorsed by top schools is targeted at educating children on the issue of air pollution and bringing change at the ground level
The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results
Collette moves from Ogilvy Singapore where he was Executive Group Director, Social & Content Studio
The show will redefine a mother-in-law & daughter-in-law relationship with unique storytelling. It will be aired on Zee Telugu & Zee Telugu HD channels from December 9, Monday to Saturday at 8pm
Guest Column: Megha Tata, MD, South Asia, Discovery Communications India, writes on ‘women’s gross under-representation as leaders in the Indian workforce’
Chakravarty was elevated as Marketing Head of Firstpost, News18, in November 2018
In his new role based in Pune, Khandelwal will oversee the development of the bank‘s Technology Centres globally to create one, consistent strategy to improve overall client experience
Pandya will work closely with Chairman & Founding Partner Pratap Bose; will handle West and East zones
While eight of the channels granted licence by the MIB are in the non-news category, two fall in the news section
Kedia will be based out of Mumbai where he will open the first regional office for the esports firm
Pai talks about his hopes from the wedding mattress launch, the role of innovation, and the brand’s expansion plans
Roch D'souza, CMO, Brand Factory, shares insights on how UGC has amplified the brand's Free Shopping Weekend event
Guest Column: Amandeep Singh, Business Director, VMLY&R India, talks about the growth of the subscription economy in 2019 and prediction for new launches in 2020
Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, shares more on the campaign by Edelman, featuring Alia Bhatt and Ranbir Kapoor
Experts explain why Ayushmann Khurrana, who endorses brands such as The Man Company, UrbanClap, Magicbricks, Flipkart, Titan Eye Plus, among others, is a highly sought after face for brands
Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google
Bright Outdoors Media has rolled out the campaign across Mumbai
The smartphone brand will leverage a mix of digital & channel marketing, says Amit Doshi, CMO, Lenovo India, in a chat with exchange4media