Traditional gets a high-fashion nudge in new Raymond campaign
The campaign has been executed by GREY Group India
Date-wise News
Essel Group seeks to sell up to 16.5% stake in ZEEL to financial investors
The Group has said in a statement that it seeks to sell 2.3% stake in ZEEL to OFI Global China Fund, LLC and or its affiliates
Sony Pictures Networks gears up for transformation with key appointments
Ashish Golwalkar, Aman Srivastava, Amogh Dusad and Amit Raisinghani will work under the leadership of Danish Khan
PGIM India's first multimedia campaign targets millennials to plan investments
The campaign is conceptualized by Rediffusion Brand Solutions
Wonderchef’s new campaign addresses gender disparity by urging men to ‘hold a pan’
The ‘Dear man, hold the pan’ campaign developed by brand agency Social Beat got more than 2-million combined views on Facebook & Instagram
Indian brands ahead in digital marketing maturity: Google-BCG report
The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity
MediaMonks announces deal with Indian content creation and production shop WhiteBalance
The move sets in motion plans to make India a leading content creation hub
Bombay HC restrains Prashant Goenka from using Ramnath Goenka’s name in his newspaper
The court grants ad-interim relief to the Indian Express Group and orders defendants to not use image & name of the founder, Ramnath Goenka on websites, Facebook pages, media reports stated
Reebok launches ‘She Got Ree’ campaign with brand ambassador Katrina Kaif
With the campaign, Reebok strives to further strengthen its commitment to the constant pursuit of fitness
Indian Terrain launches digital campaign ‘The Day Men Forgot’ on International Men’s Day
The campaign rolled out on digital platforms Facebook and Instagram to spread awareness on men’s issues. It was conceived and executed by the brand’s integrated advertising agency Brave New World
Google tops the 2019 YouGov Brand Advocacy Rankings in India yet again
One plus and Taj Hotels & Palaces are new entrants ranking among the top 10 in 2019 YouGov Brand Advocacy Rankings. Google is recommended by Indian consumers for the second consecutive year
Licious launches renewed brand identity
Licious aims at positively impacting the lives of livestock farmers and fishermen through creating quality benchmarks, providing training & economic stability
Only 3% of digital marketers in India are measuring ROI correctly: LinkedIn report
‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management
Airtel and CuriosityStream bring award-winning factual entertainment to Indian customers
The complete content catalogue of CuriosityStream, including exclusive originals, will now be available to Airtel customers on its converged digital entertainment platform - Airtel Xstream
Sony Pictures Sports Network launches ‘Love for Cricket knows no Boundaries’ campaign
The campaign conceptualised by Scarecrow M&C Saatchi tells the poignant, heartwarming story of cricket fan Charles Rao
Nikhil Sen, Founder & MD of Unibic Foods, passes away
Sen set up Unibic India in 2004 along with Unibic Australia’s Michael Quinn and Dhruv Deepak Saxena in Bengaluru
Wunderman Thompson elevates Daniel Bonner & Bas Korsten to Global CCOs
Both Korsten and Bonner will report to Wunderman Thompson Global Chief Executive Mel Edwards
Mathrubhumi to host 3rd edition of Luxury & Design 2019
This year the event will be held on 21st & 22nd December 2019 at the Grand Hyatt Kochi, Bolgatty
Syska records 125% growth in festive sales on e-commerce platforms: Rajesh Uttamchandani
Rajesh Uttamchandani, Director, Syska Group, talks about the company's e-commerce sales record this festive season, marketing spends, target audience, and rapidly growing FMEG industry
Indian Express posts operating income of Rs 462.6 crore in FY19
The Indian Express Private Limited has registered a net profit of Rs 19.2 crore for this financial year
Men's grooming market to grow 2.5 times by 2022, say experts
On the occasion of International Men’s Day, exchange4media weighs in on the growth parameters and opportunities in the male grooming industry
Publicis Groupe names ITV's Steve Bignell as CEO of Publicis Media Exchange
Bignell was Director of Advanced Advertising at ITV
BBC Global News hosts its first ‘Upfront’ event in India
The event with the theme – The Power of an Authentic Voice – is meant to bring together movers and shakers from India’s media and advertising industries
e4m Conclave - South: Experts to examine how brands create deeper connect with customers
There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'
Slowdown has led brands to become more innovative: Nidhi Srivastava, BASES Lead, Nielsen
Nidhi Srivastava, BASES Lead, Nielsen South Asia, shares insights on innovations within the FMCG sector, the idea behind Top Breakthrough Innovations Awards for India, and more
Will Disney+ up the content game among OTT platforms in India?
Experts believe that while certain players will be affected by the launch of Disney+ in India, the platform will draw a mainly premium audience
'Madison OOH's Platinum Communications grew at 25% to 30% year-on-year from 2015 to 2018'
Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward
FSSAI regulation for fast food ads near schools likely to move brands to digital campaigns
Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns