Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands
Announces 2020 Content Agenda with focus on 8 industry-driven themes
The Tamil version of game show ‘Who Wants To Be A Millionaire’ will be hosted by Radikaa Sarathkumar
On acquisition, Banijay Group will own almost 200 production companies in 23 territories and the rights for close to 100,000 hours of content
exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.
'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?
While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well
Sun TV, with 908 million impressions, retained its second position among top 10 channel in the across genre category among all platforms
Niraj Ruparel, National Head – Mobile, Mindshare India, delves into the nuances of voice tech, the future of voice and how brands can ensure voice interaction for users is a seamless experience
The film has been created by Kolkata based advertising agency, Shreyansh Innovations
Education category moves to top with 26% share in Q2, was at 11% in previous quarter
The top re-tweeted posts were of PM Narendra Modi announcing his campaigning details for Maharashtra and Salman Khan’s tweet urging people to vote