As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month
The campaign has been conceptualized and executed by Havas Creative
The brand’s new tagline resonates with the younger generation that dares to leap beyond and bend the ‘class-based rules’
The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes
'Challenge The Limits' is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance
The inaugural edition of the World Cup will be held in Malacca, Malaysia from July 20 to July 28
Sarnoff will replace Kevin Tsujihara and report to WarnerMedia CEO John Stankey
The campaign, in addition to print and digital, will also be extended through direct mailers to advertising partners in media across the country
This Pride Month, the online-dating app launched a new digital campaign to focus on the freedom to choose and love for all gender identities
The app, launched on International Yoga Day, is a combination of modern technology and ancient yogic practices
TRAI chairman RS Sharma has been reported as saying that they are looking at the regulation carefully and collecting data and will fine-tune it at the right time
Colors Infinity has introduced ‘The BFF Quiz’, an Amazon Alexa voice skill for the show, which enables users to engage with their Alexa device on the latest gossip and win Amazon Pay vouchers
Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience
This campaign has performed 71% better than similar campaigns
The event witnessed some renowned speakers, including Karan Bajwa from IBM India; T V Narendran, from Tata Steel; Meenakshi Vajpai from Vodafone; and Praveen Shrikhande from Aditya Birla
Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online
This is a first-ever joint commercial deal signed by Coca-Cola along with Chinese dairy company Mengniu
According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns
In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup
With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements
Pandey spoke to Srabana Lahiri on the sidelines of the festival, candid as ever, and helped sum up the festival as he has traditionally done for us
Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall