Date-wise News

Post elections, Hindi news channels have witnessed a drop in viewership

e4m Desk Jun 6, 2019 7:06 PM

The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business

e4m Desk Jun 6, 2019 6:22 PM

Arora has been with Ogilvy since September 2000; his appointment will be effective from August 1

e4m Desk Jun 6, 2019 5:25 PM

Hubhopper Studio will allow recording of audio content, publishing for free, and getting content monetised by connecting with right brands

e4m Desk Jun 6, 2019 5:17 PM

Jio, PayTM, Facebook and Amazon are the other names among the top 5 companies, as per the Ipsos Survey

e4m Desk Jun 6, 2019 4:45 PM

Yuvraj Singh, Shreyas Iyer, Hardik Pandya, and Shikhar Dhawan show their support for the user-generated World Cup song made popular on the short video platform

e4m Desk Jun 6, 2019 4:42 PM

Launched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app developers in India, MENA, SE Asia, and Japan

e4m Desk Jun 6, 2019 4:22 PM

The firm has engaged London-based creative agency venturethree to create and launch the new brand

e4m Desk Jun 6, 2019 4:14 PM

Conceptualised by Wieden + Kennedy, the campaign will also be seen across social, digital, PR, cinema and out-of-home over the next 8 weeks

e4m Desk Jun 6, 2019 4:07 PM

Prior to this, Dsouza was Vice-President at POKKT Video Ads

e4m Desk Jun 6, 2019 4:02 PM

Casio will launch the campaign #ChallengeTheLimits across different touch points, including television, media, digital and social

e4m Desk Jun 6, 2019 3:44 PM

The jury list includes names like Diya Mirza, Nikkhil Advani, Sameer Saxena, Farah Khan and Ketan Mehta 

e4m Desk Jun 6, 2019 3:28 PM

Embedded on the smartphone's screen, the gaming universe can now be accessed directly on screen zero

e4m Desk Jun 6, 2019 3:27 PM

With a mission focused on 'Building a safer world', the company will enable everyone to embrace, trust and use new innovations that are protected by its technologies

e4m Desk Jun 6, 2019 3:01 PM

The group has said Firstpost in Print was an experiment to provide a weekend reading experience to a different audience than online

e4m Desk Jun 6, 2019 2:59 PM

The brand has launched 'Ranveer ko Mazza Chakhao' contest inviting unusual flavour combinations

e4m Desk Jun 6, 2019 2:49 PM

Bhatt urges citizens to adopt sustainable fashion and consider recycling and upcycling of garments

e4m Desk Jun 6, 2019 2:27 PM

The partnership will curate an end-to-end content & monetization solution for broadcasters & OTT platforms

e4m Desk Jun 6, 2019 2:03 PM

Kelly will serve as Vice President, Global Marketing and Nick D'Ascensao will be Vice President, Global Sales

e4m Desk Jun 6, 2019 1:41 PM

Starring Aishoriyo Sen, Anuradha Ray, Mallika Majumdar, Rajat Ganguly, Shashurbari Zindabad premieres on June 10 at 9:30pm

e4m Desk Jun 6, 2019 1:29 PM

OTT video market will grow from Rs 4464 crore in 2018 to Rs 11976 crore in 2023; Internet advertising is forecast to be worth Rs 18445 crore in 2023

e4m Desk Jun 6, 2019 1:12 PM

Releases digital film with brand ambassadors Bhuvneshwar Kumar and Jaspreet Bumrah that taps into the brand’s 70-year philosophy of ‘making people move’

e4m Desk Jun 6, 2019 12:39 PM

The company has been described as a “a new-model creative company at the cusp of business consulting and brand building that believes momentum is everything”

e4m Desk Jun 6, 2019 12:18 PM

Design studio Pentagram, its partners Jody Hudson-Powell and Luke Powell, consulted KPIT in developing this new visual identity

e4m Desk Jun 6, 2019 11:38 AM

Written by Bhavani Iyer, directed by Sonam Nair and produced by Siddharth Malhotra, Kaafir premieres on ZEE5 on June 15

e4m Desk Jun 6, 2019 11:11 AM

The account was won following a multi-agency pitch

e4m Desk Jun 6, 2019 10:39 AM

‘Instant noodles have traditionally been positioned as a snack in India, but the research indicates that brands may be missing out on an important occasion: breakfast’

e4m Desk Jun 6, 2019 10:30 AM

Mahindra Group launched a digital-first campaign #CelebrateDifferently on the occasion of World Environment Day

e4m Desk Jun 6, 2019 8:41 AM

Rohit Ohri, CEO & Group Chairman, FCB India, tells us why he is looking at Cannes through a new lens after almost a decade

Neeta Nair Jun 6, 2019 8:32 AM

One of our top priorities is to make sure that revenue growth keeps up pace with rest of the growth happening in the brand, says Singhvi, President, Digital & Corporate Strategy, Network 18

Tasmayee Laha Roy Jun 6, 2019 8:31 AM

Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign

Noel Dsouza Jun 6, 2019 8:08 AM

Experts say younger celebrities help brands cash in on their freshness and are also less expensive

Anjali Thakur Jun 6, 2019 8:07 AM

Widell, VP & Head of South Asia & MD of India business of Oriflame, says direct selling model has been growing and e-commerce is not hampering it in any way

Dolly Mahayan Jun 6, 2019 8:06 AM

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy Jun 6, 2019 7:46 AM