Date-wise News
HUL cuts ad spend in Q3, demonetisation hits margins
Isobar conducts digital marketing workshop for top B-school professors
HUL appoints Dev Bajpai as Director on the Board of the Company
Comedy Central turns 5, introduces special programming and more
Miss Universe 2016 to air live on Zee Café
Sameer Gogate quits Eros, joins Vuclip
Indian Express Digital launches Techook.com
BBC Worldwide signs licensing deal with Amazon India
ITW Playworx wins PR mandate for Viega India
Dentsu One, Harper Collins join hands to celebrate Harper Collins’ 25 years in India
India TV declares another round of its mega conclave 'Chunav Manch' on UP elections
Kishore Biyani gets Grey India's former CEO Jishnu Sen as head of marketing of Future Retail
In our 4th year, we are behaving exactly like a precocious 4-year-old does – challenging ourselves more: Jyoti Bansal, PHD India
Mindshare gets Charlotte Lee to lead HSBC account across APAC
Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media
Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.