Gionee sponsors Sunburn Festival for the third time consecutively
Smartphone brand targets youth by taking up key sponsorships
Date-wise News
WaiWai Noodles India and Jack in the Box Worldwide celebrate International Crossword Day
WaiWai launched a food crossword contest on Facebook and Twitter to engage with fans
Sony Pictures Entertainment, SonyLIV, and One Digital Entertainment join hands for 'Passengers'
The action thrillerstarring Chris Pratt and Jennifer Lawrence has been given a local flavour by renowned rapper Raftaar
Social Kinnect wins digital media duties for Cloudwalker
The digital media buying and planning will be taken care of Social Kinnect's exclusive unit, Media Kinnect
The next big thing: Live broadcasts on social media
Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?
Rewind 2016: The year of controversies around celebrities endorsing pan masala brands
From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing products belonging to these categories, 2016 was nothing short of controversial for pan masala brands
SPN acquires TV and digital rights of Aircel Chennai Open 2017
The tournament, which is into its 22nd year, will be broadcast live on Sony SIX Sony, SIX HD as well as the SonyLIV app and website
Guest Column: Why retro will always remain fashionable on radio: Ashwin Padmanabhan, Reliance Broadcast
While the industry as a whole was experimenting with a contemporary format, retro struck the most impactful chord with listeners. It gave programming an opportunity to present retro in an exhilarating new format, leading to the birth of original content. While retro is becoming a popular theme, original content is what differentiates one player from the other, writes Ashwin Padmanabhan, COO, Reliance Broadcast Network Limited.
Mastiii becomes ‘dheet’ to make a better India
SABGROUP is ready to bring about a positive change in society with its new #BanoDheet campaign
Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media
As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year
HT, Jagran & Manorama invest more in digital than many other Indian newspapers: Reuters Institute
A report released by Reuters Institute studied the digital transition of Dainik Jagran, Hindustan Times and Malayala Manorama