Atul Shrivastava
guestcolumn@exchange4media.com
@Atul Shrivastava
Authors
Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media
As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year
Guest Column: Outdoor – Then and now
Atul Shrivastava of Laqshya Media talks about the journey of the OOH medium in India and the best practices that need to be followed for its growth