GenY Medium (GenY), a digital marketing company engaged in the business of enhancing brand perceptions in the online space with the use of technology and analytics, has has recorded a growth of 300 per cent and added 15 new key clients to its portfolio in financial year 2015-16. Since its inception in 2012, GenY has been growing at 100 per cent CAGR year on year.
In addition, Sony Music will not only deploy content but also develop a complete music strategy for the brand with year long music related solutions, experiences and content creation to help build Nexa’s premium brand image amongst the Music Community
The conclave will be led by India TV Chairman & Editor-in-Chief Rajat Sharma and other premier journalists will also be a part of it
Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sources
Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sources
Social media is a two way communication channel and by incorporating useful suggestion from your customers, your brand can always grow writes Swati Bhargava, Co-founder, CashKaro.com
With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers and create engaging contests
With brands ranging from the hospitality to FMCG industry leveraging the marketing potential of Mother's Day to targeted audiences, broadcasters were not far behind, as most of them offered special programming across genres to celebrate the day
The Kapil Sharma Show' saw a steady viewership, making the highest touch during the 9:30- 9:45 pm with 28 million people watching the show. Statewise, Uttar Pradesh claimed the top position with a share of 14.7% followed by Maharashtra at 13.03%
All major four wheeler brands recorded a year on year growth, except Honda Cars and Toyota Kirloskar, which witnessed a decline of 17 per cent and 30 per cent in sales respectively
This move from Zee Group comes after the resignation of Amish Devgan, Editor Zee Business. He stepped down last week and according to reports Zee is planning to project Bhatt as the face of the channel
Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication