The ‘Travel Insurance’ campaign for Tata AIG has won Gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore recently
The flagship brand of Parle Agro- Frooti has launched its new television campaign featuring the actor Shah Rukh Khan
Blogmint is the only product-based Asian company in the Influencer marketing space to be featured in the yearly edition
Star Plus, Colors and Zee TV maintain their position like week 10. Sony Pal replaced Zee Anmol at No. 4
Arindam Sengupta has been appointed as President – West at Havas Worldwide India. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace ShavonBarua, who left some months back
The agency won the account for National Payments Corporation of India (NPCI) following a multi-agency pitch.
Madison Media Omega, a part of Madison Media Group has announced the win of yet another mega account, LeEco in Bangalore. The estimated size of the account is around Rs.150 crores. The account will be handled out of the agency’s Bangalore office
In his new role, Bassi will be responsible for the planning and strategy product of the agency across all its business divisions
The account will be managed by the New Delhi team lead by Navin Khemka. The media agency on record will manage all traditional media outlets as well as content marketing for the brand
Jim Egan, CEO, BBC World News has been associated with the channel for almost a decade and in an interview with exchange4media he speaks about the key focus areas for BBC in India, news on radio, Indian news channels that he takes seriously and more
The network will also be re-branding its existing bouquet of channels as Ten 1, Ten 2, Ten 3 and Ten 1HD respectivelye
Big FM became the most heard radio station in week 11. Also the radio station replaced Radio City to acquire the third spot in the Delhi market in week 11. The Kolkata and Bangalore markets were led by Radio Mirchi and Radio City respectively
Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. Also the informative travel schedule will help plan out daily itineraries
Virat Kohli is already drawing comparisons with the master blaster-- Sachin Tendulkar. What’s interesting is that the comparison are not just about the on field performance but also about the off field endorsement deals too
Patanjali Ayurved Ltd. posted sales of Rs 3,267 crore in the last ten months ending January 2016, a 106% jump compared to Rs 1,587 crore a year ago for the corresponding period, according to rating agency Brickwork
As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India
Under his leadership Disha TV achieved an average yearly growth of 75% and reached 50 million households through DTH and Cable TV networks
In an exclusive interview with exchange4media, Neelima Burra, CMO, Cargill Foods India spoke about the changing marketing dynamics, role of MNCs in shaping food culture and Cargill’s future strategy