After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL
After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL
This win comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two years in a row
The Ministry of Finance and Central Board of Direct Taxes has announced that TV channels, newspapers and broadcasters will not draw TDS (Tax deducted at source) while paying their agencies for advertisements.
Senior Journalist and prominent NDTV anchor Barkha Dutt has received anonymous threats calls post her reportage on JNU
The Olive Crown are Asia’s first and only awards that celebrate impactful work done in sustainability communication
Prime Focus Limited has revamped its advertising services offering in India with a series of high-profile hires across its creative team and a new offline editing facility
Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future
Speaking at the Pitch CMO Summit 2016, Pawan Singh, CMO of Amul spoke about the importance of brand legacy driving innovation and how Amul has sustained this legacy
Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore
Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore
NestAway has appointed Starcom Mediavest Group as its AOR for all media after a multi-agency pitch. The account would be managed out of SMG’s Delhi office
Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities before measurement of mobile ad effectiveness. Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities to bring their ad efficiency measurement system to Indian clients
In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge for marketers, said Sumeet Narang, VP Marketing, Bajaj Auto Ltd. at the Pitch CMO Summit 2016
At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how urbanisation is changing the food culture in India was organised on the sidelines of the event
This follows a recent cabinet note in which the government has suggested to remove surcharge, formulating a differentiated MDR framework, introduction of a formulae linked acceptance infrastructure for different stakeholders and incentivising digital transactions to promote less cash economy
The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination