Angel Broking, one of India’s largest stock-broking and wealth management companies, has initiated a month-long campaign - #BudgetPeCharcha across its digital properties.
Vineet Sehgal, CMO of Quikr, gives his thoughts about how brands can target the vernacular language target audience.
The campaign is spread across all crucial locations in Delhi like Indira Gandhi International Airport (arrival and departure), various Bus Queue Shelters, Metro Pillars, Standard billboards, Digital screens at airport etc.
Thakkar is a media veteran with more than two decades of experience and has worked with some of the well known organisations like Star, Gujarat Samachar and TV9.
Royal Enfield, part of the Eicher group has overtaken Harley-Davidson in terms of market share and has posted a 33% hike in profits compared to its international rival in 2015.
Good stories inevitably generate positive emotions and stories in today’s context need to evoke the right emotions in order to engage consumers with the brand, said Harpreet Singh Tibb, Director Marketing, Kelloggs India & South Asia, while speaking on the topic–‘Brands are using Content Marketing to build Equities and Drive sales’ at the Pitch CMO Summit 2016.
Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on the topic 'Changing Face of Brand Experience' at the Pitch CMO Summit 2016.
Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no
Ashish Virmani, AVP-Marketing, FreeCharge spoke to exchange4media about the growing vernacular influence in the digital space and the need for global players to adapt to this new trend to stay relevant
Christophe Eymery, Head of Digital and Media at L'Oreal Australia and NZ, presented his keynote on reinventing the beauty with consumer journey in the digital age at ad: tech, held in New Delhi recently.
It’s been few months since Disney India ventured into the distribution space; internalizing the distribution for the bouquet of its channels. Nikhil Gandhi, VP and Head - Revenue, Media Networks, Disney India, shares how the strategy has worked in their favour.