Twitter names AmEx Executive Leslie Berland as Chief Marketing Officer
Berland as Twitter’s CMO will be responsible for the company’s global consumer, product, and sales marketing
Date-wise News
Facebook's Audience Network extends support for Mobile Web
Publishers will now be able to use Native ad formats including carousel ads as well as create native versions of standard formats and integrate easily with no SDK integration it's easy for publishers to go live the same day they are approved
Prasar Bharti launches music channel ‘Raagam’
The channel will be available 24x7 in all DD platforms including AIR app
BBC World News announces full encryption across APAC region
The move aims to bring the SD feed in line with the HD offering and counter piracy by ensuring that consumers can now only view the channel through approved suppliers
BBH promotes Pelle Sjoenell to Worldwide Chief Creative Officer
He will lead the business in partnership with CEO Neil Munn
Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat
Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award
Vuclip appoints Vishal Maheshwari as Country Manager, India
Vuclip, the leading premium video on demand (VOD) service for emerging markets, has announced the appointment of Vishal Maheshwari as the Country Manager in India.
Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni
2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.
New Rajasthan Tourism Ad by Oglivy & Mather disrupts the stereotype
The latest Rajasthan Tourism ad campaign attempts to showcase the state in a different light and highlights the message that ‘Rajasthan looks different through the eyes of different travellers’.
2016 to witness increase in creative hot shops: Industry experts
The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.
Dentsu Aegis launches Fountainhead-MKTG in India
Fountainhead and psLIVE India will be merged to form Fountainhead-MKTG within the Dentsu Aegis Network structure.
Dentsu Aegis Network India hosts annual conference in Hong Kong
Dentsu Aegis Network (DAN) held its annual One-DAN India conference in Hong Kong recently which saw the exchange of leading-edge ideas from more than 650 participants.
SureWaves and exchange4media to host FMCG Power Breakfast on Diversity Marketing
SureWaves - the media convergence pioneer, in association with exchange4media is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.