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Ad trends 2016: Increase in Purpose Driven Campaigns, Talent challenge to grow bigger, Ecomm to focus on brand building

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Creative Agencies seem to be waking upto the fact that their competition now includes consulting firms, start-ups, and even the likes of technology firms are after the same marketing dollars as creative agencies today. 2016 is slated to be a year of heightened hyper activity as advertisers and content creators try to find their place in this fast changing media landscape where the consumer will always move faster than brands.

Priyanka Mehra and Sarmishtha Neogy Jan 21, 2016 8:34 AM