Vinod Moorthy Appointed Director of Rediffusion/Edelman
Moorthy takes over from Jimmy Mogal who moves into a senior advisory role at Edelman India.
Date-wise News
Exclusive Rohit Sharma branded cricket news & social media app launched
UK-based RightNow Digital has partnered with Rohit Sharma for the launch of Rohit Sharma Cricket News.
We don’t broadcast, we “nano-cast”: Shafi Saxena, News Republic
News Republic’s Chief brand Officer, Shafi Saxena, is confident about its future in India. In a candid conversation with exchange4media, she speaks about the revenue model and why they don’t believe in promotion
Leo Burnett bags integrated communication mandate for General Mills
The agency has won the mandate for the entire product portfolio of General Mills in a multi-agency pitch, with most top agencies participating
Guest Column: We live in Social Media times; in an era of intolerance: Sanjay Mehta, Mirum India
Social media (and mainline media) has been abuzz about Aamir Khan's statement on the conditions in India, and how his wife has thought about leaving India. Large numbers of people disliked this statement, coming from the actor they so liked and idolised. Sanjay Mehta, Joint CEO, Mirum India shares his views
ASCI upholds complaints against 87 out of 117 advertisements
Out of 117 advertisements against which complaints were upheld, 37 belonged to the Personal and Healthcare category, followed by 41 advertisements in the Education category and 9 advertisements from other categories
We are going to build much more on our video strengths within Digital: Raghav Bahl & Ritu Kapur, The Quint
Quintillion Media Pvt. Ltd, in collaboration with Da Vinci Media GmbH, has recently launched Da Vinci Learning, an HD educational channel. Raghav Bahl, co-founder and Chairman, Quintillion Media Pvt. Ltd and Ritu Kapur, the company's co-founder & CEO, share their journey so far
Aamir Khan controversy catches up with Snapdeal, Godrej
Not content with expressing their ire on the actor, people have now turned to Snapdeal and other brands which Aamir Khan endorses (or has endorsed). Overnight, Snapdeal got nearly 70,000 1 star (the lowest rating available) on the Google Play store
What does Nielsen's DAR mean for Indian digital ecosystem?
The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say