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Heinz under fire in UK over ‘misleading’ ad; ordered to be called ‘tomato seasoning’ in Israel

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Heinz has been forced to drop the tagline 'healthy snack' for its range of baby biscuits, following a complaint that they are high in sugar. In Israel, Heinz has been ordered to drop 'ketchup' and use 'tomato seasoning' instead as a description for its product. In India the brand has been running an educative TVC to talk about how safe the ketchup is for consumption

Sarmistha Neogy Sep 15, 2015 7:41 AM