Date-wise News

Singh is one of the founder members of Salt and till now was Executive Vice President. Arun Divakar has been elevated to NCD

e4m Desk Sep 8, 2015 7:35 PM

There has also been aggressive recruitment of senior OOH professionals across all its offices

e4m Desk Sep 8, 2015 7:03 PM

This takes Zomato’s total funding to $ 225 million - it comes from a close set of only four investors - Info Edge, Sequoia India, Vy Capital, and now Temasek

e4m Desk Sep 8, 2015 5:32 PM

The new platform will enable offline grocery retailers in neighbourhoods to come online for incremental monetization and building consumer loyalty. The brand plans to also launch this initiative across top 27 cities in India over the next four to six months

e4m Desk Sep 8, 2015 3:40 PM

The media platform has raised Rs 4 crore in an angel round from Raghav Bahl & Ritu Kapur-led Quintillion Media, which publishes The Quint

e4m Desk Sep 8, 2015 3:27 PM

His new venture will focus on apparel and gifting vertical. He will also delve into business consulting and setting up media assets

e4m Desk Sep 8, 2015 11:02 AM

iCare.Life is a social enterprise committed to increasing social capital by enhancing individual productivity

e4m Desk Sep 8, 2015 11:00 AM

With Omar Qureshi coming on board as CCO, the Group will now enter the digital media and creative content market

e4m Desk Sep 8, 2015 10:59 AM

The deal marks HITS’ sixth country and seventh key platform partner in the region within 20 months of launch

e4m Desk Sep 8, 2015 10:44 AM

The shows will be marketed heavily on the English channels of the Star Network that include Star Movies, Star Movies HD, Star Movies Action, Fox Traveller and National Geographic. The marketing will also be supported by a digital campaign

e4m Desk Sep 8, 2015 10:37 AM

The ad shows a cartoonist's determination to keep pursuing his dream against all odds - with a hot cup of Nescafe as his partner

Sarmistha Neogy Sep 8, 2015 10:24 AM

Television slated to be the biggest gainer in e-commerce festive ad spend pie

e4m Desk Sep 8, 2015 10:15 AM

IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future

e4m Desk Sep 8, 2015 9:32 AM

Television slated to be the biggest gainer in e-commerce festive ad spend pie

e4m Desk Sep 8, 2015 9:23 AM

The actress has moved to claim top spot from second place last year during the period of January to June, according to TAM AdEx data. She is followed by Imran Khan and Virat Kohli

e4m Desk Sep 8, 2015 9:09 AM

The 4-wheeler segment was expected to lead the chart in 2014, but heavy TV advertisement from players like Hero, TVS Motors, & Honda Motorcycles helped the 2-wheeler segment to come out as the new TV ad volume leader in the automobile sector

e4m Desk Sep 8, 2015 8:26 AM

Major players in GEC genre see a dip in their GRP levels. The drop in channel share of Hindi GECs corresponds to increase in the share of Gujarati news space

Priyanka Mehra Sep 8, 2015 8:17 AM

“If we singularly focus on this aspect, we are going to make great progress from a marketing stand point,” said Rahul Welde, Vice President - Media at Unilever at the recently held IAA Silver Jubilee Summit

Priyanka Mehra and Lara Rebello Sep 8, 2015 8:14 AM

The ad shows a cartoonist's determination to keep pursuing his dream against all odds - with a hot cup of Nescafe as his partner

Sarmistha Neogy Sep 8, 2015 8:10 AM

"We are focusing on entertainment properties in India and trying to apply the same model of branding and promotion in India as we do around the globe," says Will Yang, Branding Director of Oppo

Abid Hasan Sep 8, 2015 7:56 AM

Facebook has started testing a new 'immersive mobile' advertising format, and has also announced updates to its Conversion Lift measurement tool launched in January

e4m Desk Sep 8, 2015 7:54 AM