The Indian chapter of INTHIA has been registered in Gurgaon and will begin its national agenda for Make in India initiative announced by the Government of India
On Print, the category which was growing at 24% in 2012 has decreased in 2013 & 14. Similarly on TV, the category which was growing in 2012 & 13 has seen a 14% drop in 2014
Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media
RBNL has undertaken a brand refreshment exercise for the channel, positioning it in a more contemporary style; the network is looking to drive subscription revenue by making it a pay channel, no longer available for free on any of the DTH or MSO platforms
Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurement results
On Print, the category which was growing at 24% in 2012 has decreased in 2013 & 14. Similarly on TV, the category which was growing in 2012 & 13 has seen a 14% drop in 2014
In Week 34, Hindi GEC as genre witnessed a drop of 24 GRPs with all major players playing their role in this slip. Swaragini & Udaan help Colors gain leadership position in their respective slots
Some of the wins include Oxygen Wallet, Infocus (Foxconn), Bacardi India, Bank Bazaar, Meru Cabs, Shobha Developers, CRI Pumps, Go Colors, Grab House, etc. These wins comes from across OMD offices pan India