The company has named Adobe as a preferred partner. The new Bangalore-based centre will enable marketers to measure, personalise and optimise marketing campaigns and digital experiences
The move is part of the company's commitment to deliver adaptive planning for clients and dynamic markets
The agency is planning to work closely with the brand and its in-house team to bring new-age creative ideas alive in the social and digital space
The data will be released every Thursday, starting Week 21 (Saturday, May 23 to Friday, May 29)
Apart from content, digital and experiential, Gangahar will focus on the growth of other specialisations including shopper, retail and e-commerce
Both the giants are leaving no stone unturned to take down each other, and are releasing videos slamming each other to grab advertiser eyeballs
PROI Worldwide has net fee income exceeding $615 million and counts four UK agencies
Radio City 91.1 FM is now officially a part of Jagran Prakashan
The categories are Hallmark Award of the Year, Agency CEO of the Year, Client Lead of the Year, Agency of the Year, Agency Network of the Year, Business Head of the Year, Rising Star of the Year, Innovative Agency of the Year, Best Regional Office of the Year, Boutique Agency of the Year
In a fresh round of war, HT says it outnumbers TOI by 6 lakh readers in Delhi NCR, and asks advertisers - Are you paying 40% less for TOI? In response, TOI compares HT 2 Minutes to a 2 minute lover
Shaadi.com, Bharat Matrimony and Jeevansathi.com were amongst the top 10 most shared brands, while Mahindra Group is the most social savvy brand, finds a study done by Ideate Labs
OLX has rolled out three hilarious digital ads with comedian Kapil Sharma in a campaign titled ‘Shaadi Ke Funde’- Just Married. The videos are a funny take on how the overdose of wedding gifts end up becoming used-less
Individual data is known to give much richer insights as it segregates the audience via age, sex, location and various other demographic factors. BARC individual data will be released from following week
Till its seventh week IPL 8 garnered 22% more TVRs than IPL 7
The new brand identity has been conceptualized and designed by Flipkart design team and Umbrella Design
The agency was selected after a comprehensive pitch process. Zee Learn runs Kidzee, chain of pre-schools