Zomato launches Lebanon section; expands into Middle East
Zomato covers over 3,800 restaurants in Beirut and is available on web and mobile
Date-wise News
Mindshare wins 'Agency of the Year in Mobile' at SMARTIES Vietnam Awards
Mindshare Vietnam took home ten awards across the various categories
Mindshare wins 'Agency of the Year in Mobile' at SMARTIES Vietnam Awards
Mindshare Vietnam took home ten awards across the various categories
Framework for Social Business
Nishith Gupta, TO THE NEW, talks about six components needed to overcome the challenge around people, process and technology to help you adopt social for business
Facebook bets on ad tech, forewarns 55-75 per cent hike in expenses
Despite exceeding analyst expectations in its Q3'14 results, Facebook officials warn that expenses could increase by 55-75% in the coming year as the company plans strategic
Tata Docomo encourages customers to 'Open Up' with latest TVC
The ad drives home the point that simple and innocuous acts of sharing a like, meme, viral video, etc is actually a greater good that brings happiness to the recipient
WPP posts Q3 sales report, outperforms major rivals
In Asia Pacific, all markets, except Japan, showed net sales growth, with double-digit growth in India, Indonesia, Malaysia, Philippines and Vietnam
Airtel invites agencies for media pitch
Madison Media handles media duties for the telecom major currently
Star vouches for its new RIO, says MSOs hesitant about change
The new model is for the long-term health of the industry, says Krishnan Kutty, EVP Distribution, Star India, hoping the resistance from MSOs will die down once their fears are allayed
Vistara signs in Ogilvy as creative partner and Maxus as media partner
The aviation venture by Tata Sons and SIA has just announced the names of the strategic partners
FreeCharge plans new products with Rs 200 crore in its investment kitty
The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand name, says Alok Goel, CEO
Advertisers make the most of selfie interests
Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns
Facebook bets on ad tech, forewarns 55-75 per cent hike in expenses
Despite exceeding analyst expectations in its Q3'14 results, Facebook officials warn that expenses could increase by 55-75% in the coming year as the company plans strategic