This year the keynote speakers are economist Alan Krueger and businessman Divya Narendra. Krueger will share his insights on world economy with relation to corporate India’s contribution & Narendra will share his views on the innovation and creativity expected in the current digital era
As per EY’s M&E Fraud Survey 2014, 56% of respondents say that the Indian M&E industry witnessed an explosive rise in fraud-related cases over the last two years. 98% of respondents say unethical practices led to significant loss of profits & inflated costs
"Should big brands rush to sue for alleged trademark violations and take culture jammers to court for parodying brand messages?" asks Gaurav Sood, Brand Communication Professional
Playbook brings together some of the best digital minds in the country to come up with 7 actionable opportunities in the coming year, including mobility, real time content and media, digital and experiential platforms
The National Head, Marketing of Patrika Group finds the report to be error free and says why it is important to consolidate the group's position in Madhya Pradesh and Chattisgarh
Colors may have attracted several brands for its top-billed reality show this year, but with high production costs and Salman Khan's fees, questions remain over the show's profitability
"Should big brands rush to sue for alleged trademark violations and take culture jammers to court for parodying brand messages?" asks Gaurav Sood, Brand Communication Professional