The alliance is a part of Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch/ grow in India, APAC and ME
Infectious has been signed on as the communications partner for Elkoha, the LED lighting brand of Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan
With a view to tapping the growing sports culture in the country, Dentsu is planning to set up a sports unit in India. As per a PWC report, Southeast Asia is expected to see over $18 bn being pumped into sports marketing this year
Twitter Amplify enables broadcasters to publish video to Twitter & then jointly monetise the content by creating sponsorship packages For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter
Tan-Bhasin will be the Account Lead for Team Unilever for APAC, Africa & Turkey. She brings to the table 15 years of media experience leading FMCG accounts, of which 13 years were spent with Starcom Mediavest Group
Partho Dasgupta, CEO, BARC India, talks about an additional investment of Rs 100 crore by broadcasters on technology adaption & indicates a possible extension on roll-out due to challenges that follow developing a system with multiple processes & vendors
While the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India which will transmit back the data to its servers which will be monitored. BARC is also testing the meters and homologating them for Indian conditions
The company has stated that its application was not discussed in the last FIPB meeting and is likely to be taken up for discussion in their forthcoming meetings
On the back of the IRS fiasco, BARC seems to be taking the route of better safe than sorry. BARC is ensuring adequate checks & counterchecks both for data and technology through trials to reduce the probability of error
Partho Dasgupta, CEO, BARC India, talks about an additional investment of Rs 100 crore by broadcasters on technology adaption & indicates a possible extension on roll-out due to challenges that follow developing a system with multiple processes & vendors
The first phase of the tie-up will start with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying new products on Flipkart
Interest in a sport like kabaddi rests more in B-towns. Viewership and interest will start from grassroots and build to an urban audience over time, says Vinik Karnik, National Director, Sports and Live, GroupM ESP India
After Amazon & Flipkart announcing billion-dollar investments, investors and analysts now turn to Snapdeal to see if it has an ace up its sleeve to survive & thrive through challenges in an increasingly competitive Indian market
Brands and franchises have not leveraged social media so far in generating consistent and animated conversations around Pro Kabaddi League. With the amount of engagement
The new entity will be called M&C Saatchi February. Founders Gopal Krishnan & Nirmal Pulickal will continue as business head & creative head respectively
Fox had made an unsolicited bid to Warner one month ago but Warner countered the bid saying it undervalued the company. Fox said Warner was refusing to ‘engage with them’ and that it would buy back $6 billion of its own shares, according to media reports
The account size is estimated to be around Rs 50 lakh per annum according to industry sources
ASCI has issued fresh set of rules framed by the Board of Governors for the conduct of elections. These rules shall complement those already stated in the Memorandum and Articles of Association and be subject to them
The Ministry has advised MSO applicants to avoid dealing with unauthorised persons approaching them with false claims of expediting license procedures. Ministry reassured transparency on its end in issuance of MSO licenses
As part of his new role, Saraban will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility
Facebook joins COAI's other Associate Members, which include Alcatel Lucent, Cisco Systems, Ericsson, IBM, GTL Infrastructure, Huawei Technologies, Indus Towers, Intel Corporation, Nokia, Qualcomm and ZTE India
As President & Head of Bates CHI & Partners Mumbai, Malhotra will report to CEO Srikanth VS. He joins in from Ogilvy Mumbai, where he was leading Unilever's Beverages division for South Asia