As per the India Sports Sponsorship Report 2014, total sports mktg spends, which stood at Rs 21.39 bn in 2008, rose by 92% to Rs 41.1 bn in 2014. Spend in sport in India are dominated by cricket
The Awards acknowledge & honour the hard work & commitment of the common people towards betterment of the society and highlights their determination and resolve
S Divaakar took charge from March 3, 2014 and is based in Bangalore. His mandate is to supervise the overall revenue growth at the national level. He joins in from Janasri TV
The Chairman and MD, Madison World is optimistic about the Govt giving TAM time to continue till BARC is active and is confident that measurement in some form or the other will always be there
User reviews & ratings provide the necessary information that builds a sense of credibility. Our active engagement with users help us get valuable feedback, says the Co-founder & CEO of Zomato.com
Chawla's signature talk show airs on India News on Sundays and Mondays at 9.30 PM and 3.30 PM, respectively. The show was earlier telecast on IBN7 as 'Teekhi Baat'
S Diavaakar is appointed as the National Ad sales Head by ETV for Kannada news channel. He will handle the business side of the channel. Read on to know more.
Noticeable new additions in categories include TVC Craft, Integrated Campaign, Media Innovation and a special category of grand winners - a winner amongst all winners
What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal
Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung', at the gala event
It would be wrong to squarely blame AK Antony for the state of affairs in India's defence forces, says exchange4media's Annurag Batra, adding that it is more to do with red-tapism within the system
MSLGroup will be handling brand communications for Tata Motors, Changi Airport Group, Monster Energy Drink, Videocon D2H, Sobha Developers & Kinetic Group