The group has initiated a marketing strategy to promote the summer special, which comprises both conventional marketing initiatives and customer engaging promotions
While Follo enables the users to receive real-time updates about their favourite celebrities, StarAuctions enables Follo users to bid & buy memorabilia of their favourite movie stars
The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created
Shah’s mandate is to deliver innovative consumer experiences & to expand MEC’s brand engagement & implementation services. His last assignment was at Wizcraft as Deputy GM
With its tagline of ‘Bookings Done Dana Done Done,’ the ad emphasises on efficiency, simplicity & value for money that Goibibo offers to consumers
As per the Brand Trust Report, India Study, 2014, Yahoo was a close second, followed by YouTube, Facebook & Olx.in. Naukri.com leads in the Online Job Portals category
Clean & Clear’s ‘Operation Black Dot’ initiative is aiming for 100% voter registration among students of Mumbai University & empowering them to make an informed decision at the ballot box
PR experts feel that though growth will be strong in 2014, there are serious challenges - squeezed cash flows, clients expecting more for the same fees, talent shortage & shrinking budgets in some cases
Facebook has joined hands with newslaundry.com and NDTV to present a social media platform to Facebook users to pose pertinent questions to leading politicians
Shah's mandate is to deliver innovative consumer experiences & to expand MEC's brand engagement & implementation services. His last assignment was at Wizcraft as Deputy GM
The creative process is messy, frightening & filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways & this is the age of the story-teller, says the Worldwide CCO of O&M
Read all the people movements and developments that made it to the headline last week