Date-wise News
AdIQuity launchs 'AppNow' for mobile site publishers
SMG Convonix becomes Google Analytics Certified Partner
Nautanki Films, Chennai Express join hands for on-air integration
Gozoop acquires social media agency Red Digital
Mobile marketing is about engagement, not advertising: Girish Nair
Exploring the digital options for real estate industry
Madison PR adds three new clients to its roster
Satyam Joshi puts in his papers at BCCL
Publicis-Omnicom merger is born out of intense desire to be number one: Sam Balsara
Subscription revenues increase, carriage fees remain stagnant post DAS Phase II
Gamification: Play it right
The Hindu strengthens digital offering with The Hindu Hub
"Creativity, variety & choice of content are key for digital radio"
Genesis Burson-Marsteller, WordsWork announce strategic partnership
Jishnu Sen, President & CEO, Grey India
Grey was synonymous with Nirvik Singh, hopefully that needle is moving, which is also because Nirvik had never stopped me from doing anything that I wanted to do. Nothing prepares you for the role of a CEO; a new dream or nightmare walks into my office every few minutes. I am aware of the legacy I have inherited. Hopefully, I will not just raise the bar, but clear it.
<b>Joseph George</b>, Chief Executive Officer, Lowe Lintas & Partners
As one of the youngest countries on the planet, Indian advertising has no choice but to consider their view on the way we build brands. The post-liberalisation generation is poised to be the biggest consuming class in the country and both mass and class brands will have to stay relevant to them. The other aspect of being young is their natural comfort with technology. We need to be ready to reinvent our approaches to stay relevant to them.
Jaideep Shergill, CEO, MSLGroup India
Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is growing fast in India and faster in China. Asia is where the growth and future innovation will come from. In India, the industry will grow at more than 20 per cent for several years.